We all know that a free iCloud plan doesn’t do much. Few of you think about the rare 5 GB provided by Apple in this plan, which due to the default configuration can quickly crumble on Apple devices.
This is the same complaint I hear from my own customers when they see that the storage only allows them to sync their data very basic. And yes, logically here we have Apple looking for the user to start paying for a subscription. But the debates on this side, the iCloud + plan at 0.99 $ has a very valuable factor: the didactic.
It’s not the money, it’s the very fact of learning how to pay it
Pay 0.99 dollars per month this is something virtually every iPhone owner can do. It is very little money, it represents an expense that does not reach 12 dollars per year. And with this plan, you get many benefits: 50 GB of storage, support for a HomeKit camera, Private Relay, alternative email addresses …
More than money, which is not a problem in this case, for many people who give their devices basic use, the main obstacle to signing up for this plan is the very fact of having to pay. For us it is a simple procedure, but for a lot of people it’s something they never did. Pay for something intangible, from the mobile itself.
Maybe if you are between 30 and 40 you will remember the feeling you had when buying something online for the first time in your life
This is the barrier that the iCloud + plan + 0.99 $ per month wants to break for several people. Being practically a necessity in order to be able to make a backup copy of their devices in the cloud, the payment process itself educates many people who consider spending money from a mobile to be at least questionable.
Apple easily wins over these people by detailing the buying process. All you need to do is add a payment method to your Apple account and hit the subscribe button. You confirm it and voila, you are already paying 0.99 dollars per month. My own experience that I have gathered from many of my clients is that they realize that there is nothing terrifying about doing this. They see it is simple, they see the benefits almost immediately and the key to everything: they lose their fear of paying for more services.
And from the iPhone you can pay a lot of these services: Apple Music, Apple TV +, Apple Arcade … and in other countries they also have Apple News + and Apple Fitness +. A timid payment of 0.99 dollars per month may be the entry of many users who still continue to enter this world of purely online services today. And given how Apple’s services division continues to grow, I think we can say they’re on the right track.