The decision to restrict shared accounts is one that will likely have Netflix on its head for a long time. Although few people actually share the Netflix account, this controversy has led many users to cancel Netflix.
[Nueva alternativa a Netflix llega a España: así es SkyShowtime, por sólo 3 dollars al mes]
A lot of people realized they didn’t want to keep paying for Netflix anymore, and that’s the worst thing that could have happened to a company that was already forecasting a drop in subscribers for the next quarter before the controversy broke out. . If you want to change the dynamic, you may need to make strong announcements.
Netflix price drop
And what better announcement than to allow free use of Netflix, in addition to lowering the price of the various packages. Both movements are being studied within the company, and in some countries it has already taken them.
Netflix strangely lowers its prices in LATAM and increases in other (European) countries where surcharges also apply for sharing accounts. 🤷
New PY Prices / Costs in Europe pic.twitter.com/wZW2MvafED
— ƛŁƛƝ (@imladmorgul) February 15, 2023
In Latin America, for example, Netflix is already lowering its prices. It should be remembered that Netflix first implemented account restriction in South American countries, where the practice of account sharing was even more widespread than in Europe. Perhaps the results weren’t good, as some users are already reporting on social media that they’ve found a discount.
In algunos países como Paraguay, el plan Básico cuesta sólo 3.99 dólares al mes (frente a los 5.49 dollars al España), mientras que el Premium cuesta 7.99 dólares al mes (nada menos que 127.99 dollars al mes In Europe). The difference is brutal and not only due to the circumstances of each market; Netflix’s price drop in Latin America is clearly trying to win over users who have recently canceled.
Free Netflix, forced by the competition
That’s not the only bullet in Netflix’s chamber. Another possibility is to launch a new free plan, which allows us to use Netflix without paying a euro. Of course, you’ll have more limitations than even the cheapest plans, and probably only a small portion of the content will be available; In addition, we will have to accept the presence of advertisements.
HBO Max will have a free “sister” service with its series
This possibility is more real because there are already free streaming services in the United States; in fact, you could say it’s the latest craze among companies, and almost all of them have some sort of free service. These services receive the “crumbs” of paid services, and normally it is not possible to watch the most popular series and films; but for many users it doesn’t really matter if they can watch it for free.
Netflix may be forced to accept a free plan. As indicated BloombergWarner Bros. Discovery is developing a new free streaming service. Called WBTV, it will serve as a companion to HBO Max, receiving less popular titles on the paid service. A company like Warner has little to lose in this case and can force Netflix’s hand.
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