With the rumors of iOS 19 and its enormous change of design, but especially with the failure of conversational Siri, the time has come for us to condemn a few minutes to think of the drift that Apple takes and, above all, we focus on all the things that made the brand special, and of which there are no more shadows.
Apple is no longer special, He makes good devices, but he abandoned the software to his fate, harming the user experience.
The software as a cornerstone of Apple philosophy
What we can call “Apple Philosophy” is what Steve Jobs knew how to define well in a single sentence: “The design is not only what it looks like. This is how it works ”.
In this way, the legendary CEO of Apple was always clear that excellence was inside, and also outside. His discussions on the Lisa or the first Macintosh were mythical, in which he had trouble making the user experience are better and better, Whatever the processor or the RAM which was to be placed inside.
Apple focused on the user experience being fluid, that no interaction with its devices has generated discomfort with the customer. This cost money and also made many potential customers feel identified with the philosophy of the brand that Apple intended to transmit.
However, with the arrival of Tim Cook at Apple leadership, everything has changed. Since then, the MacBook successively has won ports, the iPhone has more buttons than ever, the iPad has developed a keyboard and a mouse and the Apple TV command involved.
The front apple was an apple in which the software prevailed above all. The iPhone did not have the best camera, the MacBook did not have the best processor, and the Airpods did not have the most refined sound, but it was all of its different sophwares who made the user were extremely satisfied with their purchase, then … What happened?
History of successes and failures
Tim Cook's successes are very clear, the devices launched under his mandate have probably been the most successful in the history of the company. However, We have many failures, and it seems that everyone ends up also pointing the software or digital services.
On the one hand, Apple News remains a niche application, prohibited for the vast majority of Apple users. But it's the least bleeding from everything, The truth is that iOS is in a range of optimization and operation that, those who have been there for many years, we cannot equal this sad summer, 2013, When a server tested (suffered) the first beta of iOS 7, the start of the end.
On the other hand, iPados continue to promise to be something that no one understands. They intend to separate it from iOS, while nothing differs from it. The iPad operating system does not stay halfway between macos and iOS, they could call it without any eyeshadows, In fact, no one would notice it.
The request for request is continuously continuously every six months. From this intuitive and familiar apple, nothing remainsWhether the amalgamation of configurations, most useless or testimony, used, in substance, used Android.
The iPhone is not faster to take photos, the application of notes makes us lose us in a sea of functionalities and to find the basic parameters of “health” that you have to sail for a long time.
In short, what is the apple that asked for simplicity and efficiency? Total and absolutely nothing.
A step back in innovation
“Stay Hungry Stay Foolish”, that Steve Jobs said. That doesn't care, just put the account of the results to the square. Artificial intelligence is already present in most devices that represent Apple competition, however, Cupertino company has just announced something that we already imagine, Siri is far from offering the slightest intelligence, whether artificial or natural.
It was only until 2026 that we will see a conversational Siri. We talked about the same company that once popularized virtual assistants. From Carplay 2, we are not even talking about, that I get angry.
When Apple has gone from the spearhead of software innovation to be a simple mediocre player? Well, I can't tell you, but Tim Cook should thank Donald Trump that in 2019, he will start a boycott campaign in front of Huawei, Otherwise, I'm sure Apple would not be the business today.
iOS 19, conception as a great claim
The design, really? It seems that someone thinks that the design is what is currently worried about the user of iOS, iPados or MacOS. It is clear that the main media that we cover the reality of Apple echoes, and very strong, of the new features that iOS 19 will offer to all users. But I already advance something, If all they have to offer is a design change, without a miserable mention of optimization, performance or simplification of the processes, it is the right time for us to familiarize ourselves with other brands.
We are talking about a company that has not solved any problems in the graphics of notification boxes on the lock screen for three years, which is now out of words, but that Steve Jobs would not have tolerated.
In the meantime, We live with the empty promise of an Apple intelligence in the diapers and a conversational siri which is not even in the diapers. Congratulations to Tim, you will fall into history as the best CEO in Apple's story. I prefer to be a pirate to join the navy.
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