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The iPhone 13 is a commercial success, so much so that it alone supported Apple’s market during the first quarter of 2022.
We had already told you that, despite the fact that the mobile market has been in uncertainty throughout this year, Apple has enough sales to post green figures in the reports for the first quarter of the year. This looks like thanks to the success of the iPhone 13at least in its normal and Pro versions.
Now total Apple smartphone sales have been broken downconfirming that the company’s current generation is a smash hit, but also with a few surprises like the fact that some iPhones from the past continue to sell quite well.
The iPhone 13 is a resounding success in sales
A report from Consumer Intelligence Research Partners showed that the iPhone 13 is selling quite well. According to the agency, the current generation of Apple accounts for 38% of total sales of the company’s Smartphone, which represents the highest percentage of participation of a single model, since the success that was the iPhone 6:
The four models included (13, 13 Pro, 13 Pro Max, and 13 mini) accounted for nearly three-quarters of sales in the March quarter. Also this quarter, the iPhone 13 had the highest share for a single model, at 38%, that we have seen in a long time. Post-pandemic shoppers flocked to the new phones, despite steadily rising prices.
This report also mentions that in general,Users are turning to newer and more powerful mobilesdue to the new requirements and the more professional use that can be given to these devices, although this has generated a brake on sales of the low and mid-range, which traditionally feed the entire market.
Consumer Intelligence Research Partners also mentioned that some of Apple’s older models continue to attract sales for the company, specifically the iPhone SE 2020, iPhone XR and iPhone 11, which account for 15% of total sales:
Since the market shifted to selling unsubsidized phones on installment contracts, the age of older phones has increased as owners have enjoyed using their payphones. Recently, that trend has reversed, perhaps because trade-in options for high-value used phones have continued to improve.
While the iPhone 13 is a success and has forced Apple to change its distribution plans, the company is not without its failures. The iPhone 13 Mini is a failure, because it represents only 3% of Apple’s total salesconfirming that the smaller models are not preferred by users, since it must be remembered that the iPhone 12 Mini had not sold much either.
These figures are encouraging for Applefacing the renewal that will surely come in September, when the iPhone 14 may be launched.
Related Topics: iPhone
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