After the change of strategy consisting of changing the iPhone mini to the iPhone Plus, Apple still does not convince users
The bone sales data doesn’t lie, it’s not that users didn’t want the small screens of the iPhone mini, it’s that a fourth iPhone model doesn’t seem to make much sense, at least for users. THE iPhone Plus sales have been very low since launchsomething that could change Apple’s future strategy.
Let’s recap a little, Apple launched the first iPhone mini in 2020. The iPhone 12 mini accompanied the rest of its brothers and the following year Apple reiterated its strategy with the iPhone 13 mini. However, there was something wrong. It seemed like users didn’t want such small screensand batteries so fair, so the change in strategy made perfect sense.
Instead of introducing an iPhone 14 mini, Apple has opted for an iPhone 14 Plus. A much larger model, with a huge 6.7-inch screen and the best battery life. This strategy was repeated with the iPhone 15 Plus, however, it seems that users still aren’t betting on it.
It seems that the iPhone Plus hasn’t improved the sales of the iPhone mini much either
Neither small nor big screen, the fourth iPhone model seems doomed to failure
The iPhone 15 Plus is one of the best-selling smartphones in the world so far in 2024, but at a sidereal distance from their generational brothers. The iPhone 15 Pro Max was the best-selling smartphone of the year, closely followed by the iPhone 15, and a notch below we have the iPhone 15 Pro.
All three iPhone models occupy the podium for best-selling smartphones, with the iPhone 14 in fourth place. However, The iPhone 15 plus sells almost 4 times cheaper and is in eighth position. Positions similar to those occupied last year by the iPhone 14 Plus.
These are the best-selling iPhones and smartphones of the year
It is true that this represents a small improvement over the iPhone 12 and 13 mini, none of the small models managed to enter the top 10 sold smartphones of the year. However, it still seems like this fourth model in the line is doomed to failure.
It seems clear that Apple did not achieve its goal by offering a Plus model again. It seems that the user who wants a big iPhone goes for the Pro Max model, while the regular iPhone also racks up a lot of sales, followed by the Pro model. This is something that has been repeated for several years.
Taking all this into account, adding the information about a possible new “iPhone 17 Slim” for next year, it seems quite clear that the The iPhone 16 Plus will be the latest Plus model launched by Apple on the market. It is likely that next year the company will opt for a new strategy, abandoning a large entry-level model as a developer, which barely brings in profit.
We can’t say that Apple didn’t try. Many users demanded small and powerful smartphones and launched iPhone 12 and 13 mini. Seeing that they were not having success and many users were demanding larger screens, they launched the Plus models. But this strategy of following what the market is supposed to demand has not worked in any way, neither with small screens nor with large screens.
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