Bad news for those who were planning to buy the new cheaper iPhone model, the SE 4, because it seems that Apple will delay it, it might even end up canceling it.
Apple’s mid and low range isn’t going through its best moment. Component supply issues, factory shutdowns in China due to COVID and rising prices have been followed by growing buyer disinterest. And it is that Apple’s most affordable models have lost their competitiveness over the past year
It was rumored that this 2023 we would see an iPhone SE 4 with a new design, more similar to the iPhone XR than to the iPhone 8, which is the model that currently serves as the basis for the SE. There was talk of a new iPhone with an “all-screen” design, with an overall size similar to the iPhone 8 but with a 6.1″ screen, compared to 4.7″ of the current model. In this way, the same size is maintained, which is part of its success so far, but a larger screen and a more modern design are offered to attract buyers. However, this would mean a significant cost increase and it seems that Apple is still unclear on this decision.
If we add to this the poor sales of the iPhone 13 and 14, and even poorer of the current SE, the result is that in Cupertino they are thinking about the strategy to follow. The decision will vary between delaying the new model until 2024, which could hurt sales of the current one even more, or completely canceling the SE model and redesigning the future mid-range iPhone. The current strategy doesn’t seem the most appropriate, with an increasingly competitive Android mid-range and the iPhone recycling old processors and raising prices.
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