Good news, everyone! The next version of the iPhone should arrive earlier than expected. The latest report now puts the launch over time in February (it could even be announced today, ruining the shelf life of this article), rather than March or early April which is more usual for products that do not return In Apple fall and summer slates. Since we have been waiting since March 2022, he feels a little presumptuous to call it earlyBut let's try at least to be positive and say that our long national nightmare is almost finished.
If Apple has chosen to present the launch, we do not have to look far for reasons. One is the need for the company to increase the use of its AI platform, which makes it essential to obtain a mass market smartphone ready for Apple's intelligence in stores. The other is the company's failure to prepare for incoming EU regulations, which has not given the iPhone on sale budget on many markets since the start of this year. Apple needs the next one, and soon.
I wonder, however, if Apple really seizes the importance of the SE to its mission. On the one hand, until this recent emergency injection, the product has followed a truly glacial upgrade cycle. Since the release of the first model in March 2016, almost nine years ago, Apple has managed two other models, none of which has done a lot to develop the form factor. I appreciate that budget buyers are less demanding when it comes to advanced technology, but you hit a hitch when a phone has a dated design and does not change for three years. You cannot take customers for granted.
Another index of Apple priorities is the likely lack of fanfare surrounding this launch. Mark Gurman, the leak that predicted last week that the phone would be released in a few days, says it will not be revealed during an event, so we are probably examining an update and a website. He does not compare himself entirely to Lana Del Rey during the unveiling of the 2018 iPad Pro. But why would Apple take the trouble to generate media threshing for a product in which he does not believe?
The iPhone SE is the type of product that Apple customers love, but Apple hates. Its beneficiary margin is rare compared to the iphone flagship models, and its more basic design and features set means that it has much less ability to dazzle the friends of an owner (or to flee their enemies) and to evangelize the Apple lifestyle. Cupertino is known to want to control the user experience – the fact that this decrease is due to political and regulatory pressure and is in no way the reflection of modified priorities – and a major reason behind this is a desire to present products , even after being sold, for their best. Apple customers are its most numerous and most often the most enthusiastic sellers, and you cannot sell effectively if you do not have a high -end kit.
But the world of technology is changing, and the philosophies that have brought Apple to this point may not serve it well in the second half of this decade. The days of discrepancy of millions of expensive smartphones can be numbered, as improvements become less and less interesting and each generation is based in the next. Last week, I talked about Apple's commitment to the long -term pivot away from the dependence on the iPhone and to related products, services, an AI, etc. But that does not yet seem to understand the corollary of this plan: that in the future, the number of owners of iPhone will be greater than the amount of money they have paid each.
The iPhone SE, like the 10th generation iPad now and the iPod a long time ago, has the power of accessibility. It is easy to use and (relatively) inexpensive to buy, which makes it perfect to bring new customers (and new markets) to the lap and keep existing customers loyal in periods of economic uncertainty. Given its many advantages and the three -year gap from the last model, the least that Apple could do for the launch of the next itself is to launch a party.
Foundry
Welcome to our weekly chronicle Apple Breakfast, which includes all the Apple news that you missed last week in an overview the size of a bite. We call it apple breakfast because we think it is fine with a cup of coffee or Monday morning tea, but it's cool if you also want to read during lunch or dinner hours .
Trend: the best stories
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Podcast of the week
AI is all the rage, and Apple Intelligence is supposed to change the way we use our Apple devices. But that? We discuss this question about the last episode of the igamesnews Podcast.
You can catch each episode of the igamesnews Podcast on Spotify, SoundCloud, the Podcasts application or our own site.
Corner of magazines
The rumor mill
A calm month for once? Here is all we expect from Apple February 2025.
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Apple would have finished its connected mac Augmented reality glasses project.
Software updates, bugs and problems
I received the worst iPhone text scam from all time. Thank you, Apple!
Pirates use AI to attack your Mac and it is I'm only going to get worse.
Apple deploys the mysterious iOS update for a unique iPhone model.
And with that, we finished for the apple breakfast this week. If you want to get regular filming, register for our newsletters, including our new macalope e-mail-an irreverent and humorous vision of the latest news and rumors of half a legendary Mac Beast. You can also follow us on Facebook, Threads, Bluesky or X for the discussion of Breaking Apple News. See you next Monday and stay Appley.
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