You put a new chapter in your favorite series or a film and you find a scene where a very recognizable phone appears. This, which is intended for what something relaxed seems, is not. Place a product (in this case, a mobile) in content or at a specific time Take advertisingSomething that transcends television and already reaching football fields.
If we think of a manufacturer who knows how to do this very well, Apple probably comes to mind. Californian society has even been encouraged to jump to produce its own films and series, giving us important successes such as “separation”. The next to do it will be googleAlthough in a way that has little to do with its rival.
Google jumps to the movies, but in a very different way
If we listen to Google wants to make films, it is not uncommon to think of a strategy to follow the steps of Apple, who knows if you use YouTube as a springboard. Nothing is further from reality: what is happening is that, as Business Insider says, the company has entered the world of cinema, but in a silent way and without attracting too much attention.
The way of doing it was Through an initiative created called “100 zeros”A name which, even if it may seem, is not chosen at random. Android Authority explains that a number 1 followed by 100 zeros is known as “Gúgol”, a mathematical term which is used to represent the number 10 raised at the power of 100 and which served as inspiration for the own name of the company. Google is not present in the name of the initiative, but almost.
So what is the business looking for with this initiative? According to information from Business Insider, Google's idea is that it is used to present its products positively And that young people can relate to the technological avant-garde. This is something that Apple has been doing for years, because its products always have this “packaging” of exclusivity and avant-garde that other companies have failed to reproduce.
Eye, because that does not mean that we will suddenly see movies full of Google Pixel or other brand products. Reality will rather be the oppositeBecause if this happens, the effect made would be exactly the opposite. The “100 Zeros” initiative will seek to place and positively display Google products. In fact, to place his products in certain productions, he already has chords to make it happen (we were able, for example, his pixel in the third season of “White Lotus”).
This initiative stems from an agreement with Range Media Partners, an entity and a producer responsible for films such as “Longlegs”. The function of this also includes Explore and develop projects in which Google can participate or financeSo be able to use not only products, but also functions or tools such as “surrounds to search”.
With these now completed projects, Google's idea is to sell them, whether it is platforms such as Netflix or Hollywood more traditional. With all this information on the table, it is clear that the company does not seek to reproduce the stages of Apple, but rather to go in a different direction. To do this, you will use cinematographic projects to create and improve a brand image It’s getting better and better. Will it get there? We will see.
Image | Generated with Chatppt
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