At the end of last year, Match Group, which has the most popular appointment applications, announced that it would increase investment in AI with new products that it would launch throughout this year, especially in March. In the imminent district, Tinder's idea is to launch a series of functions based on AI To discover the possible candidates and make the “match”.
Tinder suffered The agitation On the part of many of those who have gone to take advantage of an experience of “sweeping” as something natural and spontaneous to give briefs in the face of the process of knowing a person almost as if they “worked”.
Tinder's goal is now Offer an alternative to “sweeping” Whether they were the basis of this type of application, one on the left to give, I do not like or the right to approve the profile that the application shows to the user.
And its proposal is an AI which is responsible for manufacturing Recommendations for possible candidates This really corresponds to user interests and predilections. Gary Swidler, Match Group financial director, told investors that the new “matches” function that will offer users will be another experience other than “sweeping” to meet their half-orange.
Of course, he very clearly indicated that this new Tinder system based on AI would be a complement to the “sweeping”, and Not a substitute. Swidler also said: “We want a large number of users to try this new function and give it a chance. We also want to see an improvement in the quality of” correspondences “.”
The appointment of appointments has different alternatives to find a person depending on what the user is looking for, but the last action is always a “ like '' with this gesture so inherent in the use of this type of applications, therefore this new system of recommendations based on artificial intelligence could Open the door to another experience far from the “swings” according to Techcrunch.
The company admitted that global growth of users was still down. Just in October, Tinder monthly active users 10% compared to last year. And the same goes for direct income that had to go from $ 480 million to stay in 476 million.
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The “toxic” environment generated, concerns about security and privacy, Excessive application of the applicationAnd what was really an illusion of many possibilities for the pure and bloody reality of some matches, He did not help Tinder because other applications remain over time with the same use figures a few years ago.
