Few applications can boast of the success of TikTok among young people; Although many have tried, none have managed to adapt as well to what underage users and young adults are looking for today: content that is quick, easy to consume and adapted to the device they are using. plus: the mobile phone.
The concept of TikTok is certainly not new (Vine was already doing the same thing before being shut down by Twitter), but this application is the only one that has really managed to make it work. Every major platform, from Facebook to YouTube, has copied it, trying to attract the same young users, with mixed success. Therefore, the latest news from TikTok may surprise many people, because it engages in a very different type of content: horizontal videos
In fact, TikTok is preparing to offer videos very similar to those that can be found on YouTube; ironically, at the same time as the Google service is committing to short, vertical content with YouTube Shorts. As The Verge revealed, this change starts with content creators, who are the ones who made TikTok what it is.
Some of these creators found that the TikTok app encouraged them to create horizontal videos, instead of vertical videos designed for mobile; So it seems that TikTok wants to attract the computer and TV audience, which until not long ago was YouTube’s priority with the horizontal format. Of course, this content can also be enjoyed with your mobile phone, simply by putting it on its side, an advantage that computer users generally do not have, for example. So it makes sense that TikTok is getting into horizontal videos, as it probably won’t mean a big change in how the app is used for its regular users.
But it’s not just about engagement with horizontal videos; TikTok also wants longer videos, preferably over a minute
That’s the approximate length of some of YouTube’s most popular videos, designed to be watched over lunch or as a substitute for series and movies. In fact, it may not be a coincidence, and that TikTok tries to convince YouTubers so that they also upload their videos on their platform to earn additional income, instead of being exclusive to YouTube. In short, major changes are coming for TikTok.
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