In Google E / S Which took place a few days ago in San Francisco, and to which we were able to go to Spanish – the free Android, the company of Mountain View clearly indicated its future.
Android is always very relevant, but the future of the company goes through artificial intelligenceSomething Google says for years but now we are starting to see clearly.
This Android had its own event only one week before advancing it. The big event for developers would focus on AI. Specifically in Gemini.
Already in the MWC, we had the opportunity to talk about it with nothing less than Sameer Samat, president of the Android ecosystem in Google, which presumed that Android had very well integrated the AI.
SO, Google understood that Android is a toolThe best but only a tool, to be able to make your predominant AI.
Android as a Trojan horse
Google's position with Android is only comparable to that of Apple with iOSBut the company led by Tim Cook has a problem in its AI approach.
Neither Microsoft, nor Amazon, the objective nor Openai have such a powerful transmission vehicle As an endroid, and Google knows and takes advantage of it.
Android has gone from the key item to position its applications and services The key element to clearly position his AI.
Gemini is integrated into the majority of corporate applications and in the device itself with a button for this. Such a change is not made lightly.
Google Apps at realme GT 7T
The free android
In addition, If users get used to using gemini, they are more likely not to use the competition, like the Chatpptwhich is always one of its greatest rivals.
This is not the case for the ability of OPENAI AI as well as the company led by Sam Altman in terms of marketing.
Chatgpt entered as an elephant in Cacharrería and Google did not know how to answer well. Let us remember that the first bet was Bard and that it took a little to create Gemini as an assistant.
Yes, since then This was the pillar on which the future of the company is founded. Mobiles do not stay in the background, but become something else.
Until glasses and other devices, such as Jony Ive and Sam Altman prepare, replace smartphones, Android will remain key.
Decrease
But this Android remains relevant does not mean that it does not lose importance. Android is starting to look like a hollow system in which important functions are implemented.
Gemini in Android XR
In fact, Google It begins to economically encourage mobile manufacturers to pre-install gemini, To make their use simple …
What he is currently doing with the search engine and with Apple is not crazy to end up doing it with his AI, which assumed that he will reach iOS in the next WWDC.
Además de las apps y servicios que ya conocemos, la IA es el gran salto adelante, al menos hasta que haya un nuevo sistema que sea controlado de arriba a abajo mediante voz y modelos de lenguaje.
Puede que Her sea un vistazo al futuro que nos aguarda, o puede que sea otra cosa, pero parece claro que la relevancia de Android como la conocíamos hasta ahora ha empezado a caer.
La venta de Android
Este giro en la estrategia de Google también se explica por la amenaza de la administración estadounidense y la europea de partir Google.
Se ha hablado de la posibilidad de que tengan que vender Chrome o Android, y la compañía ya se está preparando para esa posibilidad.
Si Android deja de ser un elemento crítico para su futuro puede que la venta no sea tan necesaria. Y en el caso de darse, no será un golpe tan duro.
Eso sí, estaría por ver si no se crea un tercer sistema operativo, en China seguramente, que haga que Android pierda más relevancia de la que le está quitando Google.
Coches y realidad virtual
Con todo, Android es más que móviles y tablets. El futuro que pasa por los coches conectados y la realidad aumentada también pasa por Android.
Android Automotive y Android XR son dos ejemplos de que aunque la IA sea ya el principal foco de la compañía, el sistema operativo sigue siendo relevante en sectores en crecimiento.
IA en la búsqueda
Este giro de la empresa se ve incluso en otros sectores de la misma, como las búsquedas. El propio buscador ha mostrado cómo será su futuro, y es muy diferente a lo que conocemos.
Según la propia empresa, el modo IA del buscador será capaz de resolver preguntas y dudas sin siquiera hacernos abrir una web, lo que cambiará todo Internet.
La apuesta que Google está realizando con la inteligencia artificial parece un todo o nada. Puede que le salga bien, y el sector de la electrónica de consumo cambiará para siempre.
Puede que le salga mal, y sea otra empresa la que coja el relevo, como Google lo cogió de Microsoft cuando el mercado pivotó de los ordenadores personales a los smartphones.
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