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Tony Fadell reveals the main difference between Apple and Google, and he’s someone who knows both companies very well.
Tony Fadell is one of the people who knows Apple and Google the best, he worked for Apple for many years and is considered the “father of the iPod” and after his adventure with Apple he founded Nest, which has was acquired by Google a few years later. So, knows very well the philosophy of both companies and can talk about it knowingly.
Ahead of the release of his new book Build: An Unorthodox Guide to Making Things Worth Making, Tony Fadell went on the Decoder Podcast with The Verge Editor-in-Chief Nilay Patel to discuss the cultural differences between Apple and Google
Differences between Apple and Google
Fadell joined Apple in 2001 and led the teams that created the original iPod and iPhone. In 2010, he left Apple to co-found his own company, which created the Nest smart thermostat. In 2014, Google acquired Nest for $3.2 billion and Fadell quickly spotted a difference between the two companies.
“Google only saw it as dollars, from a financial perspective. People inside the company were like, “Oh, that’s another project we’re trying.” At Apple, everything that was attempted, at least with Steve, had to be launched because it was existential. You couldn’t stop making the iPhone a hit because you were cannibalizing the iPod industry. It had to be successful and everyone involved. If you were into something that distracted you, you had to get moving and work on it“.
It was not the culture of Google. They’re obviously successful, with a lot of smart people, and it works for them. It’s very different when you live and die every day for your vision, your mission, your dream. You don’t want to rush to another project because it’s safe and easy; you are trying to do something difficult. At the time, that was not how Google thought
Apple and innovation
Fadell also had a few words about the current Apple, categorically deny that it is a company that does not innovate. And as an example, he gave the M1 chip, which has undergone a long development since Apple acquired PA Semi in 2008. That is, it is a development of more than one decade.
“People blame them because they think there is not enough innovation. Well, you just said it: M1 processors. We didn’t launch the M1 project, but we launched the Apple processor together when we bought PA Semi around 2008. That set us on this path.
It takes years to overcome the company’s transformers, but they did it. For me, it’s innovation. It is very risky to make this change. Maybe they could have done it a little faster, but nobody else did. Now everyone is trying to copy them and say, “Let’s make our own processors.”.
As you can see, Tony Fadell is clear on what main difference between apple and google. While Apple is clearly committed to products that are going to be successful, or at least intend to be successful, Google is committed to expanding the lineup, without fear of canceling projects or features. after a short time.
Related Topics: Apple
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