We’ve reached the halfway point of the year and it’s time to assess how Apple Watch sales are doing according to a new CIRP report
What are the most popular Apple Watch models in the last quarter of 2024? According to the latest CIRP report, Apple Watch Series 9 has the most participation with 43% of total sales in the United States. The Apple Watch Ultra, despite its price, is more popular than the Apple Watch SE. The report shows the performance of almost all Apple Watch models still sold in this market, taking into account that they go on sale at the same time as the iPhone.
The United States is one of the most important markets for the Apple Watch
After the Apple Watch Series 9, The 8 Series is the second most popular in the quarter evaluated from April to June 2024. Even though it is no longer officially sold at Apple, retail stores and authorized distributors still have existing inventory, which is reflected in that 19% share figure.
Together, these two latest Apple models account for more than half of smartwatch sales. A total of 20% represents the Apple Watch Ultra and Ultra 2the latter with 11%. The CIRP indicates that these models have a lower market share than other products such as the iPhone and iPad. They do not attribute it to a price problem but rather to a high-end segment.This is not for all users.
The distance between the Ultra 2 and the Apple Watch SE is just one percentage point. It’s the perfect entry-level device for anyone who owns an iPhone but is looking to try something new. A curious fact is that the Nike model of the current Apple Watch is not well positioned, it barely reaches 5% of all sales in the North American market.
Apple Watch market share by model in the United States, Q2 2024. Photo: CIRP
The mid-range of the Apple Watch is what makes it popular worldwide
CIRP concludes that there is a model of the iPhone and iPad that is not reproduced with the Apple Watch. Cupertino’s current strategy is to have a wide range of devices at a variety of price points. On iPhones and iPads, there is a greater tendency to buy high-end devices than mid-range devices. On Apple Watch, its mid-range models like series 8 and 9, these are the ones that They maintain the best features at an attractive price, balancing the quality-price conditions..
The Apple Watch holds the throne of the world’s best-selling smartwatch despite other competitors not stopping when it comes to launching new devices. Its features are attractive and this is not a recent case but for many past generations..
The Apple Watch and its multiple spheres
We’re just weeks away from a new generation of Apple Watch that may surprise (or not) locals and foreigners alike. It’ll be 10 years since September 9, 2014, when Tim Cook revealed a new era of devices at Apple, Will we see big changes 10 years later?
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