
In recent days, Apple generated a trailer With the broadcast of its latest advertisement, in which the tool features 'To clean'. This resource, driven by artificial intelligence designed by the company, allows users of devices such as the iPhone 16 and the most recent models easily eliminate any unwanted element that appears in their digital photographs. Despite the promotion, launch and characteristics of the tool, interest and debate have raised users.
What really consists of the “cleaning” function?
The spot, which already circulates so much in digital platforms such as social networksClose a simple but common premise: a young man asks his mother to take a series of photos, but during the revision, he discovers that his mother's reflection appears in a mirror at the bottom of the images, launching his attempt to obtain the perfect portrait. Thanks to the “clean” function, and barely a few keys in the photos of the application, it is possible Automatically eliminate this boring detailmaking a cleaner photograph and according to what was intended to capture.

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The new function 'To clean' Apple is part of Apple Intelligence News's software package, integrating into the procurement photos of the updated devices with iOS 18, iPados 18 and MacOS Sequoia 15.1 or later. Your main goal is Identify and eliminate objects, people, reflexes or other elements Photographs that can ruin the frame or composition.
Its use is as simple as selection, during the image edition, the element you want to delete. The system uses artificial intelligence to analyze the background and rebuild the eliminated areaMake sure that the result is as natural as possible. This is useful both for those who devote themselves to professional photography and the average user who simply seeks to correct the usual negligence.
Professional requirements and compatibility
Although this function has aroused the interest of many, not all users can access it. 'To clean' is only available for iPhone 15 pro, iPhone 15 pro Max, iPhone 16 and later. Owners of Mac with M1 chip and iPad equipped with a processor A17 PRO O M1 o posterior. In all cases, it is necessary to have the latest versions of the respective operating systems, that is to say iOS 18.1, iPados 18.1 or MacOS Sequoia 15.1, at least.
This hardware and software requirement meets the need to have enough Treatment power for artificial intelligence Behind the function, which leaves aside in older devices or which have not been updated to recent versions.
This is the announcement: a practical exposure of “cleaning”
The new Apple spot, directed in the characteristic and relaxed characteristic tone of the brand, shows an easily recognizable domestic scene for any family. The protagonist, a young man who boasts as a physicist, asks his mother to take photos in his room using the iPhone 16. During the session, and without him knowing, His mother is reflected in the mirror in the backgroundinvoluntarily ruining the composition of images.

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The video illustrates how, when detecting this error, The young man simply uses the “clean” function In the photos of the EPP mode. Selecting the mother's reflex and Apple AI is responsible for eliminating it instantly, reconstructing the image so that it seems to be there. All this is accompanied by the “training” background music of Giraffing and a direct closure: “Clean the photos with a key” next to the Apple logo.
Evaluations and comparative: is the function really so good?
Although the announcement shows the ability to “clean up” optimally, reality in the field is more nuanced. Experts and users who have already tried the tool indicated that, although its operation is Effective in simple scenarios – as eliminating the reflection of a uniform background or correcting small details, “presents some limitations when the environment is complex Or the background has details that AI must rebuild.
This situation led Comparison with similar solutions Other brands, especially Samsung technology, which some consider more refined in certain aspects. The tests suggest that, although Apple's proposal is functional and comfortable for the average user, there is still a job to do to match or overcome the most experienced rivals in the field of edition assisted by artificial intelligence.

Apple Intelligence and the controversy of the launch
Everything was not a rose path for Apple with the arrival of “cleaning” and other artificial intelligence functions within the Apple intelligence ecosystem. He delay in the appearance of some of the capacities announced Initially – in particular those linked to Siri – he generated criticism from the technological community. In fact, several organizations responsible for ensuring advertising veracity, such as the National Advertising Division (NAD) in the United States, They warned against premature promotion which were not available at the time when the first announcements were broadcast.
In response, Apple He withdrew a few announcements and modified Communication on his platforms, going from the announcement that Apple Intelligence was “available now” to use more cautious messages. Despite the complaints, the “cleaning” function is already in the hands of recent users of models with the corresponding software, trying to comply with the promise to offer improved editing tools via artificial intelligence.
The announcement of the “cleaning” marked a Important advance in Apple's strategy to democratize the edition helped by artificial intelligence, Approaching these tools to an increasingly wide audience. Although it must still improve to be up to the most advanced solutions on the market, the tool meets in the most common cases and reflects the brand's commitment to facilitate the digital life of its users in the photographic field.
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