There is a noticeable difference in upgrade motivations between iPad and iPhone users!
With the recent launch of the new iPad Air models and the iPad Pro 2024 series, the question many are asking is: What do users do with their old iPads? As tech enthusiasts rush to upgrade their devices, many owners of older iPad models are finding ways to get more out of their tablets before purchasing a new model.
According to the results of research published by the CIRP, Users play with six options for what to do with their old iPad
What do users do with their old iPads?
According to the report for the year ending March 2024, 67% of repeat iPad buyers chose to give or keep their iPad to a family member or friend. WhileOnly 41% of iPhone buyers kept or donated their old iPhone to an acquaintance.
This indicates that old iPads are still quite functional and practical, so replacing them even for A new model with improved features is not always as tempting as in the iPhone market.
The study showed the trend that 23% of iPad users have made a replacement purchase due to the loss, theft, or damage of their old device.
Always There is a notable difference in upgrade motivations between iPad and iPhone users. While iPhone owners tend to seek out the latest model out of internalized desire, iPad users tend to replace their devices virtually when necessary.
This trend suggests that while iPads are valued for their long-term durability and functionality, Apple could benefit greatly from a similar desire for continued upgrading among iPad users. Promoting the innovations and benefits of new models could encourage users to proactively upgrade
A few weeks ago, Apple updated its range of tablets with the introduction of the new iPad Air models and the iPad Pro 2024 series, which in addition to having unique innovations in the market, with the screen the thinner of a device, was also accompanied by the renewal of the Magic Keyboard and the Apple Pencil Pro All this, after a year without news. With which, Perhaps this year sales are particularly favorable, but they would not respond to a trend.
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