That the iPhone is versatile when it comes to recording videos, we already knew. That thanks to certain effects we can get the most curious shots that we know too. What we didn’t know, or at least expected, was how Apple is releasing a new Shot on iPhone campaign video. titled “a dozen eggs”.
A video as original as it is surprising
While the first three seconds of the video looks reasonably normal, everything starts to change when you try to cook an egg, which is what breaks the pan when you hit it. From here onward we see 11 more takes, until we finish the dozen, where eggs are the stars of the most special events.
The video director, Michel Gondry, has managed that, using only an iPhone 13 Pro and a few eggs, we can enjoy a one-minute video that surprises us at least 12 times. A video that shows the personal style of this French director, able to transform an everyday object into something really interesting.
The video description makes it clear. “What happens when you take ten eggs, add the iPhone 13 Pro, and launch the inventive spirit of Michel Gondry? Simple becomes cinema
Apple uses the videos from the Shot on iPhone series to highlight the possibilities of recording directly from our phone. Videos in which we do not even see the iPhone, but in which we know that everything is possible thanks to its macro mode, night mode, cinema mode, its fast camera and other features that allow us to create videos too curious than that of This article.