Apple’s care in the use of its brand is well known these days. The famous bitten apple logo would hardly be related to anything more than its neat products and any association for environmental or humanitarian purposes. However, in the early years, the logo was seen on the racing tracks of Le Mans, on a Porsche, which until now is the only car Apple has ever sponsored.
In 1980, a Porsche was the first and only car sponsored by Apple. Owned by the Dick Barbour Racing team, the 1979 The Porsche 935 K3 sported the Apple computer name and the colors of the rainbow logo.
Apple-sponsored Porsche replica on sale
The car has participated in a few races, although it has gained some cult following. His accomplishments include a second place finish at Riverside and Sears amid the last standings and failures to cross the finish line. The car also attempted to compete at Le Mans, but was abandoned 13 hours after the 24 hour race. According to a description in The Drive, the idea of Apple sponsorship had a particular start:
“The idea [de Apple] Sponsorship for a racing car came from Bob Garretson, who had a racing store in Mountain View, a few miles from Cupertino. In 1980, Jobs stopped by Steve Wozniak’s to do some work on his 356. They all got along well. Soon, Apple Computers became the main sponsor of the Garretson racing team.
Currently, the original Porsche is part of Adam Carolla’s famous car collection, purchased several years ago for $ 4.84 million and is currently valued at $ 8-10 million.
But in case another fan had better have it, there is a possibility. Recently, Apple Insider discovered that Atlantis Motor Group has put up for sale a replica of the 1979 Porsche 935 K3, which once raced at Le Mans.