In Cupertino, they are preparing for the WWDC 2024 in which iOS 18 will be presented with a clear protagonist: artificial intelligence. Mark Gurman offers us details on what it will be like on our iPhone.
At the next developers conference, Apple will offer us a new approach to artificial intelligence (AI), different from what we have seen so far from its competitors. While companies like Google, Microsoft or Meta display amazing functionsApple wants to offer us an AI that is closer to the user, more useful on a daily basis.
Apple is preparing to devote a good portion of its Worldwide Developers Conference to showcasing its AI-related features. At the heart of the new strategy is Project Greymatter, a set of AI tools that the company will integrate into core applications such as Safari, Photos and Notes. It also includes operating system features such as enhanced notifications.
The system will have two different parts. Local information processingon the device itself, for the simplest tasks and for those that require greater processing power, it will be done in the cloud. To do this, iOS 18 and macOS 15 will include what is needed to determine which tasks should be done locally and which in the cloud. Most tasks are performed locally They will be compatible with the latest processors, so one year old devices are expected to be able to use most functions. For tasks carried out in the cloud, Apple will have its servers equipped with powerful M2 Ultra processors.
Several new features are in the works for this year, including ones that transcribe voice memos, edit photos with AI, and make searches faster and more reliable in the Spotlight feature. They will also improve Safari’s web search and automatically suggest replies to emails and text messages.
One of the big new features will come from Siri, which will finally be improved to reach the level we ask of it today. Interactions will be done with a more natural language
Apple also wants to bring artificial intelligence to things as common as Emoji. So, according to the text we write New emoji will be created, fully personalized, apart from the official emojis that we already have. It will also be possible to personalize the iPhone home screen, changing the colors of the icons and placing them wherever we want. Automatic summaries of notifications, messages, web articles and other topics will also be an AI-related novelty.
The agreement with OpenAI will allow let’s integrate a chatbot into the system, the same as that offered by OpenAI or Google itself. It’s a sign that Apple accepts that it can’t compete with competitors in this feature at the moment, but the company is working on its own chatbot, despite the misgivings of some executives.