Tim Cook tackles Siri's delay in his last appearance

In recent months, the Siri improvement It has become one of the main objectives of those who follow Apple's technological advance. Users have been waiting for a significant renovation in the virtual assistant for some time, especially after the announcement of Apple Intelligence. However, the long -awaited update underwent several delays, This has generated questions about the company's ability to stay at the rate of competition. In a recent call with analysts, Tim Cook, CEO of AppleDirectly addressed the problem: Siri's new most advanced and customizable version will need more development time and should coincide with the departure of iOS 19, at the end of the year.

The reason for delay: quality, reorganization and resources

As Cook explained, by specialized means, the main reason for the Delay in the Siri update It resides in the Requirement to polish your new features And guarantee their performance before putting them in the hands of users. Apple had to reorganize the internal management of the SIRI project, looking for better alignment among its artificial development and intelligence teams. Several sources suggest that the company has chosen to redistribute responsibilities after having detected that the innovations promised for Siri still needed more time and technical adjustments before being ready to embark on the public.

This is how Tim Cook explained in appearance:

Since the launch of iOS 18, we have incorporated various functions of Apple Intelligence, writing tools useful in Genmoji, image Games Zone, Magical Wand, Cleaning, Visual Intelligence and a fluid connection with Chatgpt. We allow users to create films from their memories with a simple instruction and to add the search for photos with AI, intelligent responses, summaries of messaging priorities, messages and much more. We have also extended these functions to more languages ​​and regions.

In the context of this delay, there is also an important technological challenge. The company was confronted Access limits to graphic processing units (GPUS), essential to develop and train advanced artificial intelligence systems. Although budgetary increases were approved to acquire more chips, the resources ultimately allocated were lower than those requested, forcing the team to depend in part on external suppliers to progress in development.

Cooking continued like this:

As for the most personal functions of SIRI that we are announcing, we need more time to complete them and comply with our high quality standards. We progress and hope to make them available to our customers.

Siri, Apple Intelligence and Market Pressure

The wait for the Siri renewed It occurs in an environment where Artificial intelligence is gaining weight among the major manufacturers technological. Apple has succeeded in launching minor advances, such as a new interface, the possibility of asking surveillance questions and the “writing for Siri” function, but deep integration with Apple intelligence and higher level functionalities are still in the development phase.

There is no shortage of voice that point to a possible Interna crisis,, With leadership adjustments and a certain wear and tear in engineering equipment. Some employees and experts cited by international means have expressed their concern about the loss of talent in Apple and the limited experience of some of the people currently responsible in major products.

The impact on the Apple roadmap and the road map

Despite the delay, the company has not reduced its Bet on artificial intelligence. According to Cook, Apple maintains a growing R&D investment specifically oriented towards artificial intelligence and new functions that improve user experience. During the last conference for developers, several tools promoted by AI, such as improving writing functionalities, chatgpt integration and progress in visual treatment was presented. However, Siri's functionality is always considered to be the big update of the pillar.

Concerning the Availability of the renewed version of SiriEverything indicates that its launch will occur with iOS 19 at the end of this year. The objective is that the new SIRI can offer much more advanced capabilities, including the combination of contextual information from the device and the web, Smart Photo and a much more natural interaction with the user.

The economic context is also part of the scenario. Although Apple has experienced a slight growth in recent sales thanks to new models and the expansion of services, the delay in the deployment of SIRI and other AI functions has led certain investors and analysts to consider to what extent Apple can maintain its traditional pace of innovation.

Apple maintains its commitment to innovation in artificial intelligence, prioritization of the quality and reliability of its developments. THE Technical complexity, internal reorganization and challenges in the development of high -level AI These are factors that Apple considers essential to offer a reliable and differential product to its users.