Apple has decided to reorganize from top to bottom Mark Gurman in his power on bulletin for BloombergThe company has dissolved El Vision Products Group (VPG), the multidisciplinary team that designed and developed the viewer from zero. This group, led by Mike Rockwell, worked as a mini-montage within Apple, with its own hardware, software, services and product management equipment. Now all these functions They enter the traditional structure of the company.
Mike Rockwell will continue at the head of Vision Pro softwareBut he also assumed a new role: the leadership of the Siri team, which stopped according to the head of artificial intelligence John Giannandrea. Meanwhile, the visor material engineering is in the hands of the team that previously responded to Rockwell, and that Now it depends directly on John TernusVice-president Director of Hardware Engineering. This new configuration returns the project to a more classic way of working in Apple: a functional structure which distributes the development between the central departments, As Steve Jobs has designed his time And this served as a basis for products such as iPhone or iPad.
Gurman explains that this change seeks greater efficiency and coherence between the teams, moving away from the most isolated model represented by the VPG. It's not a step back, but A natural evolution within the company to consolidate the platform of the spectator of mixed reality with the organizational experience that other Apple products have worked.
New versions of Apple Vision Pro, lighter and more versatile and the search for the next major product
Apple blind on Fifth Avenue, Apple Vision Pro morning (February 2024)
Parallel to these internal changes, Apple already develops two new versions of pro vision. The first will focus on the offer of a lighter experience – literally and figuratively – with an overhaul that will optimize both the weight and the internal components. The objective is to make the viewfinder more comfortable for long sessions of use, with a more stylized and efficient design, and also Bring it closer to a more affordable price. Apple explores improvements such as jump to the M5 chip and the examination of materials to offer a more balanced experience from the first moment – but not that it is only change in a new generation.
The second model will have an approach More oriented towards professional productivity. It will be a version of the vision designed to connect directly to a Mac, with a Ultrabaja latency and precise performance in demanding environments. This viewfinder will be used as a high resolution virtual screen, ideal for tasks such as visualization of medical images during surgeries or use in flight simulators, where every detail counts and each milliseconds account. This proposal replaces an old canceled project: glasses with transparent lenses that also connect to Mac, but with a more fundamental approach.
“”Tim does not care about anything else. It is the only thing that really invests its time in product development“”. The company goes to conventional augmented reality glasses, with new vision pro models as an intermediate step
Unlike these glasses, this new model will keep the Immersive concept of original visionBut linked to specialized tasks that require visual fidelity and maximum response capacity. With this double vision – a lighter and more professional version – Apple strengthens its commitment to this platform, remaining firm with its aim of directing the future of space computer science. And above all, accelerating the passage before the finishing thrust and the arrival of Android XR and the new competition in this area.
And beyond all this, the big goal does not change: Incredible reality glasses that can wear all day. A light device, with high resolution screens, advanced fleas and compact batteries, capable of superimposing useful information on the real world. It was the obsession Tim Cook for more than a decade. According to Gurman, It is the only product in which the CEO is completely overturnedAnd where Apple invests with an eye to be the undeniable reference before its competitors are reached.
The road is not immediate, but I agree with Gurman on the key parts to obtain it That Apple already has: its own chips, a consolidated software platform, product design experience, manufacturing control and a powerful application ecosystem. And of course, an operating system – visions – which was exactly designed for the three ends.
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