TikTok is today one of the most important ways to make yourself known in the world of social networks. Millions of users swipe their screens every day to watch tendencies, news, entertainment videos, music and much more. The new viral phenomenon generated by TikTok is advancing by leaps and bounds. However, Universal music group, one of the largest record labels in the world, announced the removal of his music from TikTok due to disagreements over the extension of the contract signed with the social network. Thousands of songs will start disappearing from TikTok in the coming hours.
Universal Music Group and TikTok fail to reach an agreement
TikTok and Universal Music Group maintained their collaboration through a contract whose expiration date was January 31, 2024. A few hours ago, Universal announced the cancellation of the contract with TikTok due to problems in contract extension negotiations. The main problem, as Universal Music argues, is that they have not reached agreements with TikTok regarding artist compensation or AI protection.
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From Universal, they assure that “TikTok’s tactics are obvious: using the power of the platform to harm vulnerable artists”, which the social network considers unrealistic. On the other hand, TikTok released a statement defending herself against accusations of bullying at Universal on the side of the social network in the conversations to extend the contract with the record company:
It is sad and disappointing that Universal Music Group has put its own greed ahead of the interests of its artists and songwriters. Despite Universal’s false talk and rhetoric, the fact is that they have chosen to walk away from the powerful support of a platform with over a billion users that serves as a free vehicle for promotion and discovery of their talents. TikTok has managed to secure “artist first” deals with every other label and publisher. Clearly, Universal’s selfish actions are not in the best interest of artists, songwriters, and fans.
The accusations of intimidation on which Universal is commenting are based on the fact that TikTok could have tried to get Universal to accept a deal with lower remuneration than the previous one and which, according to the company, “did not reflect the exponential growth” at through the selective elimination of certain artists. This was the final straw in the Universal offices and the deal was paralyzed. An agreement which ended yesterday and which We hope this will start to become evident on TikTok in the coming hours. with the removal of songs from artists as well-known as Taylor Swift, Drake, Lady Gaga, Kanye West, Ariana Grande, Kendrick Lamar, Justin Bieber, Rihanna, The Weeknd and Billie Eilish.
