Car touchscreens may not have been well-received by all drivers, but their potential is undeniable. It is thanks to these devices that it is possible to use Android Auto and with this system, all our favorite applications like Google Maps or Spotify. Indeed, screens open the door to different uses, such as watching films in the car without the need for a tablet.
However, it is nonetheless true that most current car touchscreens do not particularly stand out in terms of quality; This is understandable, since they were developed with visibility and safety in mind. But little by little, this is changing, and we are already seeing car screens more typical of a “home cinema”; and soon, it will be literal.
Samsung Display and Dolby Laboratories have announced a collaboration agreement that could change the way we view car displays. Specifically, the agreement was signed to promote Dolby Vision, HDR image technologyand its implementation in Samsung OLED displays.
In other words, we will have on-board screens with Dolby Visioncapable of showing videos of surprising quality thanks to OLED technology and the high brightness and contrast they allow.
It seems a little strange to talk about a car screen as if it were a TV, but that's essentially what this deal is about; This is even more ironic if we take into account that Samsung does not offer Dolby Vision on its OLED televisions, preferring to opt for HDR10+.
The effect this collaboration can have on the automotive industry cannot be underestimated. Samsung Display is already the leading manufacturer of OLED panels for automobilesdistributing the largest quantity in the last quarter with 540,000 units, a strong growth compared to the beginning of 2023, when barely 100,000 units left the factory.
Samsung Display is a recognized brand, and there is no shortage of manufacturers who took the plunge as soon as the company offered the opportunity. We have a good example of this in the new Mini, featuring a circular screen made possible using Samsung Display's OLED technology. In addition, Samsung presented during the recent CES its digital car concepts, with several screens arranged throughout the interior, and it is expected that at the next CES 2025 we will be able to see the first results of this new collaboration with Dolby.
