When betting on the safe is the key

Samsung has taken into account the media scene of Electronics consumption in Europe in January with the launch of the new Samsung Galaxy S25 series, Three Mobile Continuous Strategy which has its greatest commitment to the software. Yes, there are changes in equipment, but there are not many.

In the analysis of the Samsung Galaxy S25 Ultra, we have already argued that Samsung had not wanted to modify a lot that was already going well. The Galaxy S24 Ultra was a success of sales and criticisms and had meaning Maintain what already worked and simply correct certain improved aspectsLike the ergonomics or the behavior of your ultra-angular room.

But in essence, these three mobiles are very similar to their predecessors. This is the case with Samsung Galaxy S25 y S25 + It was even more striking. These mobile phones only changed in their processor and lowered the weight very slightly. The design and screen section, cameras or memories remained the same.

This could be understood as a risky movement If you compare yourself to what brands such as Xiaomi, Vivo or Oppo, which are year after year, change the design of their terminals, make new cameras or striking improvements work. Come on, the same thing that Samsung did a few years ago.

Nevertheless, There is another company that has followed the same Samsung strategy previously: Apple. The changes in the latest iPhone models are not, even less, particularly notorious. This is why it spends less time from one model to another, and it is preferable to leave several generations between changes.

Samsung also knows and that's why Prioritize the resistance of his mobile. Even in dietary medium mobiles, it offers up to 7 years of updates. This invites users to maintain their terminals as long as possible, and it benefits Samsung as a brand, because when you have to change, it is very likely that the users of the company opt for another model of the same manufacturer having Finished with the current mobile mobile current.

But that there are no major changes in the equipment of the devices does not mean that there are no news in the Galaxy S25. The biggest changes come from software, with very useful functionsSome of them are linked to artificial intelligence, such as the one that allows you to record calls and transcribe them, or create images without having to connect to the servers of a business.

Having already spent several days with these three mobiles, we must recognize that Samsung has considerably improved the interface operating on Android 15, a IU 7With new functions that make everyday life with these mobiles more comfortable for the average user. And this shows that Samsung is getting more and more away from the advanced user, the niche which values ​​certain advantages, and It is configured as this safe brand which is comfortable for most users.

It makes their sales improved, and that Users have this reliable company with easy -to -use mobiles. This simplicity is that which improves artificial intelligence, for example by allowing a natural language research in adjustments when we want to change something but do not remember exactly the name of a specific function.

But this commitment to continuity without major changes, although it authorizes for example I don't have to download prices from year to year (In 2025, they remained identical in the galaxies to those of last year), he can make the eyes of the most enthusiastic technology, Samsung becomes discovered as an overly innovative business.

It is true that for this, it has other types of devices, such as the Samsung Galaxy ring last year, the Moohan project which showed during the event of presentation of the Galaxy S or The triple folding that has been shown in one of the slides According to the event of presentation of his latest smartphones and that he is speculated, he will be put up for sale in 2025. With this exception, it seems that innovation is moving away, at least in those mentioned in the equipment, of the telephony sector, and intensifies in other sectors of consumer electronics.

Es algo que parece obvio ya que los móviles cada vez tienen menos margen de mejora, habiendo alcanzado prestaciones que son más que suficientes para la inmensa mayoría de usuarios, y quizás la inversión en mejorar tangencialmente estos no compense ya a nivel de negocio como sí compensaba antes, cuando las ventas eran mayores y la oportunidad de diferenciarse de otros rivales también.

Eso sí, no todo está dicho en este ámbito, y parece que en 2025 veremos una clara apuesta por el diseño y la delgadez, tanto con el ya anunciado Samsung Galaxy S25 Edge como en otras apuestas de Apple o de OPPO. Pero llama la atención que las mayores novedades que vayamos a ver este año sea referente al diseño y la construcción y no a apartados más impactantes.