Why changes at Apple are so slow, even though the decisions are controversial

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Why changes at Apple are so slow, even though the decisions are controversial

Apple, controversial, decisions, Slow

Even the smallest change takes time

Tim Cook and Steve Jobs

Apple is such a big company, so big, that Any slight change requires a gigantic investment of time… and money. Additionally, any changes Apple makes to its products face intense public scrutiny and generate great controversy around the world. That’s the price you pay for being such a big company.

This can be applied both to the field of material as in the field of software. Apple’s changes take time. A lethargy as necessary as it is beneficial that we will describe below.

Slowly and with good handwriting

Apple Pencil Pro draws on an iPad Pro

The Apple Pencil is a fantastic tool for the iPad

In the 1980s, Apple could afford to speed up the creation of its products. More than a premise, it was rather an obligation. Any company at the time in the technology sector had to innovate as early as possible to stand out from the rest..

But today – where everything is much more equal and Apple is a company whose growth has exceeded all expectations – Companies like Apple need to take their time before making changes to their products..

This is something we’ve seen very often in iPhone and iPad software updates. Apple took many years to respond to all the demands of its usersnotably bringing many layers of customization already present in Android.

Many of these changes, including multitasking on iPad, the ability to add more apps to the iPadOS Dock, even downloads in Safari… came years after users had to jailbreak to enjoy them.

Little by little, slowly and with good writing, Apple has integrated all these new functions into its operating systems. In iOS 18, for example, a personalization system was integrated into the home screen to place applications anywhere and change the appearance of their icons with predefined themes.

Why is this happening? Why do software changes take so long? First, as we previously reported, Apple is in the corporate spotlight. Especially in countries like USA, where Android predominates. Any bad change in strategy will be severely criticized under popular scrutiny..

But there are other reasons. Apple’s changes are so slow because the company wants to get it right. He adds here and there, calmly, without haste. Because everything in the Apple ecosystem must be perfect. Without security flaws, without violating the privacy of its users, and with a touch of design that borders on the sublime, as is the case in the user interface of iPadOS 18. Without leaving aside this intuitive system and so emblematic of its products.

This parsimony in changes is also present in the material. This is clearly reflected in the continuous design of your iPhone. The reason is the same, every step of Apple must be appropriate. And in the case of the iPhone, they spent many years perfecting its design only to now ruin it with too hasty a change. But this is just my vision, what do you think?

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