Apple is once again offering a series of deep discounts in China, a desperate attempt to counter its direct local competitors
Apple repeats a a very rare business strategy to see in other countriessuch as in USA, in the rest of Europe or in its headquarters, in the United States. Apple announces direct discounts on iPhone 16 and various products like iPad, Apple Watch, MacBook and even AirPods and Apple Pencil. This will happen only in China from January 4 to 7.
Apple will get deep discounts on its iPhone 16 and other products only in China
The maximum discount that Apple offers on the Chinese site is 800 RMB (106.51 dollars at the exchange rate) on the purchase of a MacBook Air. In the case of the iPhone 16 Pro and 16 Pro Max, discounts of up to 500 RMB (66.54 dollars) are offered.on iPhone 16 and 16 Plus up to 400 RMB (53 dollars). Other iPhone models offer up to 300 RMB (40 dollars). The discounts are for a limited duration and units, in the case of iPhones they go up to 29,300 units and only The discount can be obtained by paying with WeChat Pay and Alipay.
An unusual commercial strategy at Apple knowing that the latest iPhones are not eligible for Black Friday if we talk about gift cards. It is more common to see it in retail stores and authorized dealers around the world.
iPad and Apple Watch discounts in China
The real reason for aggressive discounts in China: competition
In May, before the release of the iPhone 16 and at the height of the iPhone 15, those in Cupertino surprised with the same level of discounts in China. The reason for this was the launch of the new Pura 70 series from Huawei, one of the manufacturers with the greatest strength in its country. The discounts were more aggressive this time.
The iPhone 16 is a success in China
Apple has been lost for several quarters in China in terms of market share. The iPhone 16 was responsible for regaining the presence of those from Cupertino in China being only behind Vivo. The disadvantage is that Huawei continues to be its most loyal pursuer and is the fastest growing brand over the last year.. Concerning the total revenues received by Apple in China, these fell by 3% year-on-year according to the latest financial results report published by Cupertino. In a month, the current outlook for the first fiscal quarter of 2025 will be available.
In conclusion, in Cupertino they want to start 2025 better in one of the biggest markets and with the biggest competitors of all ranges of mobile devices like China. They will repeat the formula like they did last year so they can counteract what their competitors are doing, even if that doesn't guarantee them being number 1 in 2025. Will this round of discounts work for you?
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