Apple reveals three reasons why it didn't create an alternative search engine to Google
For years, rumors have circulated about the possibility of Apple launching its own search engine as an alternative to Google. An option which would be very interesting and which Apple could grow quickly among its millions of users. However, this never happened and now we have an official explanation from the company.
Many thought that Apple did not develop its own search engine and used Google for the large amount paid by the search engine company. to the Cupertino company. “Google pays Apple not to develop its own search engine,” we heard. However, the monopoly accusations against Google could change that forever. So now would be the perfect time for this long-awaited Apple search engine. A moment that it doesn't seem like we're going to see.
Apple has good reasons not to launch an alternative search engine to Google
The reasons why Apple is not launching its own alternative search engine to Google
He Eddy Cue, Apple's senior vice president of Servicesexplained in a declaration filed in United States federal court in Washington, DC why the Cupertino-based company has no plans to create an alternative search engine to Google. Concretely, he put forward three reasons:
- “Apple is focusing on other areas of growth. Developing a search engine would require diverting both capital investment and employees, because building a search engine would cost billions of dollars and it would take many years. »
- “Research is evolving rapidly due to recent and continuing developments in the field Artificial intelligence. “This makes it economically risky to devote the enormous resources that would be required to create a search engine.”
- “A viable search engine would require the creation of a platform for sell targeted advertisingwhich is not Apple's core business. Apple does not have the number of specialized professionals or significant operational infrastructure necessary to successfully build and run a search advertising business. Although Apple offers niche advertising, like on the App Store platform, search advertising is different and outside of the core Apple experience. Building a search advertising business should also be balanced with Apple's long-standing privacy commitments. »
Los Apple's arguments are weightyWe cannot doubt it. Advertising has never been something that the Apple company wants to develop by compromising privacy. AI may change search forever, and it may not be profitable to invest in this area at the moment, especially since it's almost impossible to get anything superior to the search engine. Google search.
Perhaps you also forgot another important reason, which Google pays Apple $20 billion a year to be the default search engine for iPhone, iPad or Mac. Without a doubt, this amount deters anyone, even though it is a deal that could fail if the courts understand that it is a monopolistic practice by Google.
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