Why would an Amazon phone work in the market

Amazon's emergence in the market Over the years it has been very interesting. Not only is it the most important online store located in Europe or the United States, but they are also manufacturers of various products. They started with their Kindle e-reader and their Fire tables, but continued with their list of smart home products, such as Echo speakers, and their Alexa assistant.

The company has an increased presence in various parts of its products, leading many more people to believe it's time to launch their phone into the market. An Amazon phone wouldn't be such a clever idea And it can be a breath of fresh air in the market.

Company as manufacturer

Created by Amazon as a manufacturer to consider the market over the years. Its e-Reader range, the Kindle, is still a success in the market, being the best-selling device in its category. And the range of tablets they have made is still popular, because of their low price, which helps them reach a larger market share.

Another great achievement for the company as a producer your list of Echo speakers, which is updated annually, through its Alexa site, which is also available on all types of devices in the market. As much as we can find in materials such as microwaves or refrigerators, in addition to being compatible with others such as computers. This helps to be Google's best Assistant competitor.

We can see more Amazon has always been a developer This years This is something that gives them experience and can make it easier to make their smartphone. They now knew the suppliers, in addition to being a very large company with a capacity to distribute. These types of features make the arrival of your phone market easy.

Amazon Fire Phone: A new failure in memory

The company is no stranger to the mobile phone market. Five years ago, in July 2014, that Amazon launched Fire Phone in the United States, using only AT&T operator. It meant the company's entry into the mobile phone segment. Although several mistakes were made on the stock market, they eventually condemned it as a failure.

This Fire Phone was an Android phone, used Fire OS as tables product, a modified version of the app. When introducing only the operator, the size of the phone was already limited to the market, which contributed to the unpopularity. On the other hand, the phone itself didn't finish convincing everyone. The design was not very good, the glass screen quality was poor and some details were outdated when presented.

The introduction that has been a failure for the company and caused them to make a decision do not continue working on most cell phones. Although this failed adventure may serve as a good lesson for the firm, learn from these mistakes, so that the next big phone will have good luck in the market.

Is there a gap in the market?

Another positive uncertainty today if there is room for a new phone builder. It is a saturated market, whose sales have been declining for a few years, or this could change by 2020. Despite the decline in sales, there are some products that have shown that sales can be invested in many markets. Examples of products such as Huawei, Xiaomi or Realme are clear, the latter being the most mature product in 2019.

There are markets there an Amazon phone may be accepted. In the United States, Apple and Samsung share 76% of the market in the country. A call from a company known as Amazon could break the domain of the two breeds and gain the largest market share in the country. Mainly because brands like Huawei, Xiaomi or Realme have no chance in America to have a market share.

It also depends a lot part of the market where they decide to enter. It's not the same to introduce a low-end or mid-range phone to a high-end type. So the choice of phone type is decisive, if you want to succeed with the prospects for growth in the current phone market. Or they can draw inspiration from the Amazon Echo range, unlocking different models, for a variety of users.

The relationship between Google and Amazon as a barrier

One of the biggest drawbacks of the Amazon phone is to have market opportunities your bad relationship with Google. Fire Tablets use a modified version of the app, but the relationships between the companies are not the best, as we've seen in years past and we are already documenting it from time to time. This puts restrictions on the Google app and services available on the phone. Although there have been some trends this year between both teams.

We've seen in the case of Huawei Mate 30 Pro, no matter if the phone is ready, inability to access applications and services Google is a major obstacle, which will hurt the sale of the app. There are also rumors that Google has tried by all means to sink Amazon Phone Fire. Changing this relationship can be an important step in a new attempt to introduce the phone to the market.

If this fails, it's an Amazon phone would be a very interesting option. It can come with the Google Play Store and its application for auto-installed company. In addition to reaching out to attendees, Alexa and Google Assistant, the user can choose which of the two you think is best. It may be possible, but such a call would be surprising in today's markets.

Loss of popularity for products such as HTC or Sony They let a company like Amazon replace them and become one of those types of products that are valued and valued by consumers. With good strategies and a phone with current specifications, unlike Fire Phone, the firm can find its place in the current smartphone market.