SPC is currently the only Spanish brand of Android smartphones and tablets, and with the recent launch of the SPC Discovery and Discovery Pro and its Gravity tablets, it has returned to the ring. Its devices are distinguished by the special attention to some important sections for users in Europe, according to company data, such as battery.
In EL ESPAÑOL – El Androide Libre we traveled to Vitoria to meet SPC’s facilities, where they not only design their products, but it’s also where technical service, customer service and most of the company’s equipment is located. Its intention in this sense is to internalize most processes, whenever possible and beneficial to the user.
They have been in business for 30 years and during that time they have seen and adapted to major changes in the mobile and phone industry, and They are not only present in Europebut they are also present in other countries such as France and Portugal.
Everything in Europe
One of the characteristics of the brand is that they seek to carry out the greatest number of processes in their facilities, located in the Álava Technology Park. It is a space that attaches particular importance to sustainability and universal accessibility, and stands out for its contact with nature.
It’s here where SPC designs its products, carefully examining their competition to add more value to their creations, seeking to stand out in key sections to distinguish themselves. Plus, the phone, smartphone, and IoT device teams work hand-in-hand to bring consistency and consistency to your catalog.
They work with Unisoc and MediaTek as manufacturers for their Android, and their update policy is quite impressive. On the one hand, as with all manufacturers, the possibility of updating depends on chip manufacturers hand over the drivers to the brands so that they can adapt the new version of Android.
After doing the development work, the operation and performance of the device are tested with this new version of the software. If the mobile or tablet performs worse than before, said update will not be released, and the same will only be done with security patches. From SPC they point out that their goal in this regard is to make their phones as durable as possible, and this is achieved through security updates, but also by ensuring that performance does not decrease over time.
The company also, completely anonymously, monitors battery performance to check that it’s lasting as expected and, if not, to see why it’s happening. Customer service and technical service are also found in their offices, which means, according to the brand, that they can offer excellent after-sales service. The same goes for the warehouse or your marketing and social media team. On the other hand, they have services dedicated to companies, in which they work to provide them with tailor-made spaces to carry out communications, both internal and external.
controlled growth
After a few years where accessible smartphones and suitable for the elderly They occupied a large part of the brand’s catalog, it launched new mobiles, but this time aimed at the general public, expanding its market orientation a little more.
In this case, he has chosen to focus on the entry range, but taking into account the main interests detected by Spanish users, such as battery and design. It’s a natural step but who gave in a controlled and organic way to ensure that enough work has been done before the final product is released.
It’s no secret that the competition in this price range is fierce, and despite the fact that both devices have very reasonable prices, they stressed the fact that what is important is not only price and features, but also customer service, something with which they seek to distinguish themselves. One of his maxims in this sense is offer a solution on the first call.
Their prices are competitive, and despite the fact that they have a long way to go in terms of power, their after-sales service is one of its main differences with other brands. Going forward, the company’s plans would be to increase its product offering. For now, in the month of September, the SPC Discovery Pro will go on sale, which has arguments to gain a foothold in the market.
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