One of the game’s mechanical creatures comes to life with a giant statue on the streets of Paris. Sony offers more promotional activities in the capital and around the world.
To get people talking about its new PS4/PS5 exclusive Horizon Forbidden West, the manufacturer has put the dishes in the big guns. When you are in Paris, several activities await you. Direction 8th arrondissement.
A robot invades Gare Saint-Lazare
For a few days, travelers and passers-by can immortalize their visit accompanied by one Life-size gallop claw from Forbidden West skyline. The beast has chosen domicile on the forecourt of the Gare Saint-Lazare et this up next February 23rd next to a kiosk that houses PS5 merchandise, including the game. VGC got my hands on the list of cities where the sculpture can be seen.
In addition, the quays of Metro line 3 Parisian host an exhibition from eight functions different artists. And before boarding the train, at the level of the escalators and elevators, a huge poster adorns the walls of the enclosure. A series of celebrations briefly shown in the video above.
If it’s not a slot machine, then this is it Aloy who receives his giant statue at the initiative of PlayStation Italy.
A much more aggressive promotion than in 2017 when Horizon Zero Dawn arrived. Despite its underdog status, it still managed to defend itself by becoming the best start for a new PS4 license and one of the most lucrative franchises for Sony Interactive Entertainment.
Obviously there is still work to be done for the future, but the sounds of the corridor would be encouraging. Sales would be higher everywhere, but no statement can be made without figures. If the app’s health is solid, we should have an official press release within the week.
Have you seen the gallop claw with your own eyes? Are you planning on going there in the next few hours and do you think Horizon Forbidden can outperform the other Forbidden in terms of sales? Tell us everything in the comments below