Unfortunately, for a few months now, due to inflation, we have seen a gradual increase in the prices of applications and streaming services. This time it’s about Spotify.
Attention, bad news, the famous platform of Spotify audio streaming prices will increase worldwide, including in France. Another change that will further reduce the purchasing power of many Internet users. Rumors have been circulating about a price increase for the offerings, but this is now the sad reality as the official website announces the new prices. How can this change be justified?
Spotify raises prices
The streaming platform explains that the price increase is actually for development, with the aim of offering fans more content… Paying more is for your own good and not just to maximize profits. Or not. So we can read:
As we continue to develop our platform, we are updating our pricing so we can continue to innovate as market conditions change. Through these updates, we will always bring value to fans.
The change will affect the US first, as the formula will now cost $10.99 per month for paying users, up from $9.99 previously
Spotify compared to the competition
In fact, Spotify is clearly in line with the competition, as access to Deezer also costs 10.99 dollars. It’s exactly the same with Apple Music. We are therefore facing a massive standardization of music streaming services. This should make the selection even more complicated than it was at first. Spotify was officially launched in October 2008 and began offering a subscription-based music streaming service. The platform’s business model is actually mainly based on advertising revenue for free users, while premium subscriptions offer an ad-free experience with additional features like the ability to download songs for offline listening. While Spotify initially focused on the European market, in 2011 the company gradually expanded to other parts of the world, including the United States. As of April 2023, Spotify had reached 500 million users worldwide.