News JVTech An iPhone even more expensive than the iPhone 14 Pro Max, Apple’s new idea
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Always unimaginative when it comes to selling increasingly expensive smartphones, Apple would plan to develop an “Ultra” iPhone at a higher price point than the iPhone 14 Pro Max. A device that could hit the market in 2024.
After developing mixed results for the fourth quarter of 2022, particularly with declining sales on the iPhone side, Apple is now looking for a way to boost the hype surrounding its mobile devices.
This isn’t new, the iPhone 14 and iPhone 14 Plus aren’t selling very well: iPhone 14 Pro and iPhone 14 Pro Max are more popular among customers. One of the issues that caused problems for Apple at the end of last year was the lack of these terminals due to the resurgence of COVID-19 cases in China: without this, the Cupertino-based company would certainly have made more profits.
Towards an ‘ultimate’ iPhone in 2024 at Apple?
Mark Gurman, reporter at Bloombergalready mentioned in 2022 the development of a new iPhone model at Apple : At the time, he believed that such a model could replace the iPhone 15 Pro Max as early as 2023. But the company’s plans have evolved.
From now on, Apple would try to create a new range of iPhones that might not replace the Pro Max model, but would position itself above it
But how far could Apple go? We may have to wait until 2024 to find out. In fact, the latest rumor heralds the arrival of such a terminal as part of the iPhone 16 announcements. So we still have to be patient, even if we can expect new revelations on this topic by then.
More expensive smartphones, the meaning of history according to Apple
Naturally, Apple has not commented on this rumor, and most likely its representatives will not do this. In announcing the company’s latest results Tim Cook has hinted at a possible price increase for the next iPhones. For the Apple boss The success of the iPhone 14 Pro and iPhone 14 Pro Max tends to show buyers are willing to pay more for better quality : “I think people are really able to push themselves to access the best they can afford in this category.”he said of the iPhone.
In this logic a new, more expensive iPhone with more advanced features would be consistent. In particular, this could concern more efficient photo sensors, a faster chip or even a higher quality screen. Exclusive features would no doubt be there to encourage shoppers to check out. In total, There is no shortage of opportunities for Apple, which after a mixed end to 2022 must look for all ways to get back on its feet.
