news hardware Apple Music, Spotify’s main competitor, is increasing its prices
After Apple implemented a general price increase for its products, led by the iPhone 14 and iPad, Apple has just announced that its various online services will experience a sharp price increase in France. Subscribers are not happy as one can imagine.
During the formalization of the iPhone 14 range early last September Techies have seen that Apple has significantly increased the prices of its iOS smartphones compared to the previous generation. On average, the surcharge was around one hundred dollars, depending on the model. A trend that then continued with the iPads
The reason for this situation is twofold: on the one hand the position of the dollar against the euro and on the other hand inflation, which is largely related to the current geopolitical situation. But what we don’t suspect is that Apple wasn’t done with the price increase yet.
Apple Music, Apple TV+ and Apple One on the rise
In this week, Apple has tackled the pricing policy of its various online services. To the surprise of the subscribers The Cupertino company announced not just one increase, but three. Apple Music, Apple TV+, and finally Apple One are seeing their subscription prices increase, and not just marginally.
- apple musicthe company’s streaming music platform, sees the base price increase by one euro: it goes from 9.99 dollars to 10.99 dollars per month
- AppleTV+the counterpart to Netflix at Apple from 4.99 dollars per month to 6.99 dollars per month as part of a non-binding subscription. If you want to subscribe for a whole year, you have to pay now 69 dollars instead of the previous 49 dollars. An alignment reminiscent of that of Amazon Prime Video last month.
- apple onewhich includes Apple TV+, Apple Music and Apple Arcade in particular, previously cost 14.95 dollars per month: This rate increases to 16.95 dollars per month, an increase of two dollars
Why is Apple increasing the prices of its services?
If we can assume that the inflation and fluctuations of the euro have been there, Apple mainly conjures up “Increased license costs” to justify increasing the prices of its various entertainment services. That adds the American company for Apple TV+ the “very low” introductory price of his subscription should definitely trend upwards.
It doesn’t stop there This pill is difficult to swallow for users of these different services. If we could expect Apple to increase its prices, it is the fact that the Cupertino company decides to do it for all its platforms at the same time a blow to its most loyal customers.