French computer manufacturer Bleu Jour continues to grow with a major acquisition, becoming a major French PC player.
Blue day is known as a French manufacturer of computers (PCs, mini-PCs, workstations, embedded PCs, etc.) and peripheral accessories. And today, the company is growing significantly through the acquisition of the gaming product brand MGG / Millenium with the goal of creating innovative PCs and components for the world of video games.
Bleu Jour becomes a bigger player
Bleu Jour has big ambitions for the gambling market. In this regard, Jean-Christophe Agobert, CEO of the manufacturer, explains:
Since its creation 20 years ago, Bleu Jour’s strategy has always been to put design, performance and production in France at the heart of our efforts. Today, the group’s goal is to develop three strong brands, Kubb, Schneider and MGG, around our know-how, in order to meet the ever-increasing expectations of our professional customers but also of individuals.
Thanks to this acquisition, the French giant is now present in 3 different environments through 3 specific ranges. Mini lifestyle PCs at Kubb, professional office PCs at Schneider and gaming PCs at MGG / Millenium. As a result of this acquisition and further growth, the company will inaugurate its new headquarters in Toulouse in 2024, covering an area of more than 1,500 m2.
France has talent
The Bleu Jour company has always wanted to make production in France one of its concerns. And that is to be welcomed.
Founded in 2002 in Toulouse, BLEU JOUR is a computer manufacturer (PC, mini-PC, workstations, PC
embedded…) and peripheral accessories, awarded numerous design prizes around the world, including the five
The cornerstones are: quality, aesthetics, innovation, practicality and exclusivity. In an ever-changing universe,
BLEU JOUR designs products that combine aesthetics with innovative technological solutions. The company has
notably in 2014 with the launch of KUBB, a design and customizable computer presented in
the shape of a 12 cm cube, the shells of which are designed in-house and handcrafted piece by piece.
