Despite its status as an aggressive pay-to-win game and its worst-ever rating, Diablo Immortal is a hit. In a short amount of time, Activision Blizzard has already made a fortune.
Is Diablo Immortal Really Immortal? For now, the controversies are not having a negative impact when we see the first numbers. The game brought in millions, tens of millions. It is also one of the publisher’s biggest hits on Android and iOS mobile devices (smartphones, tablets).
Diablo Immortal enriches Activision Blizzard
Whatever one may say, Diablo Immortal is currently a winning bet and a huge commercial success for Activision Blizzard. Available since June 2nd The game grossed over $24 million en microtransactions. Information Disclosed by the Tracking Site AppMagic (above pocket gamers etc VGC). It has been downloaded over 8.5 million times. That is l’application blizzard having generated the most revenue behind Hearthstone’s mobile version.
Despite the undeniable aura of the franchise and the qualities of the software, the performance surprises after the controversies surrounding the much-criticized economic model. And for a good reason. In order to fully improve a character during the endgame, you have to pay an insane amount: up to more than 100,000 dollars. All this because of a system of legendary gems that you can use to level up your Diablo Immortal character, which is very inaccessible since it is hidden behind loot boxes. However, Wyatt Cheng, game designer, had promised that players shouldn’t scramble for gear. When the remark was made to him, he justified himself by saying that he didn’t consider the fabled gems to be equipment…
The game received the worst rating in Metacritic history with a nice 0.2 (now 0.4).
delay in China
The United States is where Diablo Immortal is most successful. US users generated 43% of revenue and South Korea 23%. And the others ? Japan 8%, Germany 6%, Canada 3% and the rest of the world 17%. But in the rest of the world there is no China yet.
The launch was pushed back by Activision Blizzard “Reason for Experience, Network and Performance Optimizations”. As Niko Partners analyst Daniel Ahmad points out, there could be another motive. Diablo Immortal has been banned from Weibo, one of the main Chinese platforms, for violating laws and regulations.
The title didn’t finish talking about him for better or for worse.