BMW is facing the biggest image change since 1917-at least in terms of brand logos. Consistent with current trends, this situation is now presented in two dimensions, flat and somewhat bleeding-free. It has been decorated on the new BMW i4-but the farewell to the famous BMW logo is done in phases.
When the Tesla Model 3 rival BMW i4 Concept was unveiled, the new BMW logo was only seen. The Munich-based carmaker now officially presents the new badge in a press release. it says:
BMW logo in BMW Concept i4
The new logo can already be seen here! In the speech:
"After more than 20 years of development, BMW's brand design for online and offline communication has a new look. The communication logos, fonts and design principles of BMW, BMW i and BMW M have been modified. Adapted to the digital age."
BMW Press Release
When a well-known automaker like BMW shakes up what people have remembered for millions of years, it naturally comes under criticism. So it's no surprise that new logos have not been received enthusiastically everywhere. For example, the influential American technology magazine The Verge wrote: "The new flat BMW logo summarizes everything that can go wrong in modern logo design. At the heart of the critic ism: The logo is now more difficult to identify.
Manufacturers are following a trend that also exists elsewhere, such as in software design: moving from 3D to flat two-dimensional surfaces-as Google likes it. It's unclear where exactly the new logo will be seen in the future. The BMW press release states:
"The global launch of the new BMW brand design will begin on March 3, 2020. It will be implemented in all communication methods [online and offline] as well as in international trade exhibitions and events. The new logo is the new media brand image and will Use of existing logos on vehicles Not used on vehicles, neither internal or external labels at dealerships. Existing logos are still in use. "
BMW Press Release
However, when the BMW Concept i4 appeared, the logo was already on the hood of the electric car, which may be because BMW regarded the frame as an event. However, it is not entirely impossible that the new logo will be used in vehicles of other companies sooner or later.
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