The hype surrounding Call of Duty: Warzone continues to grow. As Activision announced via Twitter, have now 30 million players played the battle royale. CoD: Warzone has doubled its number of players within five days after already having 15 million users five days after the release on March 10th.
Over 30 million of you have dropped in to play #Warzone. Thank you to this amazing community.
Jump in and play for free now. #FreeCallofDuty pic.twitter.com/KFKhb8CNNK
– Call of Duty (@CallofDuty) March 20, 2020
In his test update to CoD: Modern Warfare, Dimi found that the rush and enthusiasm on social media about Call of Duty: Warzone is no accident. The uncoupled Battle Royale rounds off the already packed multiplayer shooter package and even leads to us upgrading CoD: MW:
more on the subject
Call of Duty: Warzone is so good that we upgrade Modern Warfare
Apex leads the way, Warzone does the same
The Battle Royale Apex Legends was able to generate a similar hype for the surprise release in February 2019. After just 72 hours, publisher EA said that Apex had broken the 10 million mark.
It is quite possible that Activision is different from this successful role model copied one or the other. In turn, Fortnite's success should not have passed EA. The parallels between Apex Legends, Fortnite and CoD: Warzone are obvious:
- All three games rely on the battle royale hype after Playerunknown's Battlegrounds opened the door in 2017 and celebrated colossal successes.
- They are all Free2Play. So everyone can play it for free, which maximizes the target audience.
- And all three games offer cosmetic items for real money and a Battle Pass to monetize the content.
Activision also launched Call of Duty: Warzone, as Apex Legends did the element of surprise. Both games appeared shortly after their first official announcement, let the leaks be left out in advance. This strategy is now paying off for CoD: Warzone.
