Game news Cyberpunk 2077: an industrial disaster for the better?
The launch of Cyberpunk 2077 is considered a disaster in the video game industry. Two years after publication, we are taking stock of the impact this incident may have had on CD Projekt. Let’s go !
summary
- La Thun
- To put out the fire
- Regain public trust
- Live the hype
- The future of CD Projekt?
La Thun
Since the start of its production Cyberpunk 2077 is a star at CD Projekt. The first teaser was revealed in 2013 for an official release in 2020! There are countless announcements or reports that have accumulated over the years, but these smallest details were on the internet in a matter of seconds back then. Those lucky enough to get their hands on the game during E3 were also quick to realize that it wasn’t a “GTA-Like”, contrary to what the marketing was able to promise us. The real curse upon release was the discovery after 8 million pre-orders that the title was riddled with bugs, mostly present on PS4 and Xbox One versions. Requests for refunds multiplied and Cyberpunk 2077 was withdrawn from sale. A sad fate for the Polish studio, which was nevertheless at the height of its fame.
To put out the fire
Since disaster never comes alone, CD Projekt subsequently falls victim to piracy. The data is then stolen and likely resold on the dark web. Investigations are also launched to denounce the exploitation of employees, a situation that would have led to their physical and psychological exhaustion. The managers, on the other hand, are accused of their incompetence and the marketing department are accused of all the lies surrounding the promotion of the game.When the multiplayer mode was considered, the project quickly fell through in order to (re)focus on the essentials: turn that failure into success. Everything must be reviewed internally to repair this disaster that has tarnished the studio’s reputation.
Regain public trust
Delicate operation on the part of the studio itself: accepting its mistakes and regaining the trust of users. There was a major interior cleaning to save the furniture as they say. To restart the machine, a new working strategy is introduced, the AGILE method!
Live the hype
It is often said that you have to let time do things. In this case, Netflix has given a small boost with its series Cyberpunk Edgerunner. In fact, it helped remove the initial disappointment of the launch. Created by Japanese studio Trigger and released more than a year and a half after the game, the animated episodes miraculously reignited the hype! It seemed unexpected, but the new patches offer players a much more reliable and dynamic gaming experience. Still in the improvement box, we highlight the new generation update for the PS5 and Xbox series that has allowed many of you to play without the slightest frustration.
The future of CD Projekt?
After all these cyberpunk adventures, what about the future of CD Projekt? According to the latest news, the studio has just dropped its mobile game The Witcher. monster hunter. The title will leave the iOS and Android stores on January 31st. Its access will be completely disabled in June 2023. We assume that the success was not there… Otherwise it is there Orion ! This is the codename for this project, directly inspired by the world of cyberpunk and still in the works. in the end stays Polaris, this time in conjunction with The Witcher 4! Following a teaser last March, the game is being described as a new chapter in the saga centered around a new school of witchcraft. In hindsight, Cyberpunk’s launch chaos is a blessing in disguise.
Table of Contents