The Culling has a lot of trouble on his cheek. The developer received a lot of ridicule and malice from the community for trying to get the failed Battle Royale Klopper back on its feet with a questionable bus iness model.
This pricing model is about: The Culling bet on a low purchase price, but only allowed one free match a day. If you won, you got a token for another game. If you lost, you had to buy tokens or alternatively subscribe. Fans of the Battle Royale, which had already had a price and a Free2Play model behind them, did not find this funny.
Then the model was changed: The developers subsequently increased the number of matches to ten at no extra cost, but the damage was already done. The Announcement video on Youtube Stand now has 30,000 downvotes with 156,000 views and has angry fan comments.
The fear of too many players
Now Josh Van Veld from Studio Xaviant is facing each other PC gamers voiced on the cause. So the developer wanted ensure that The Culling becomes profitablewhen it starts again.
Looking back, Van Veld is contrite and wonders about his own decisions obviously not very promising
“In retrospect, it was really obvious that we wouldn’t get many players. But we shouldn’t forget that we were somehow scared that everyone would come back, overload the servers, cost us a lot of money and not spend anything. So we were afraid to pull it off. “
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The Culling 2 – spectacularly failed: Almost no players
According to Xaviant, the dog is buried here: New players were added to The Culling’s Free2Play switch in late summer 2018. They didn’t spend enough money so that it would pay off considering the operating costs. That’s why The Culling’s servers went offline.
“We got a million new players very quickly, which was kind of overwhelming. But at that time we didn’t immediately see their spending habits and everything else. It took us a while to figure out how monetization was going to be relative to ours Cost looked like. We lost tens of thousands of dollars every month. “
These losses should not be repeated if possible, which is why the decision was made to buy the new model. In retrospect, Van Veld regrets how the new pricing model was communicated. It could have been lack of clarity. However, he still believes that it could make The Culling successful in the long run.
