E3 2020 issues continue as retail and production partner iam8bit resigns as creative director

The troubled industry event E3 2020 has just lost its key retail and production agency partner iam8bit as creative director.

The troubled annual video game show announced its partnership with iam8bit at the end of January to revive the show. But like former media partner Geoff Keighley, iam8bit has given up on E3 this year.

Full of mixed feelings @ iam8bit Decided to resign as creative director of evolution # E32020 Flooring experience. We have hosted hundreds of games + community events, and being able to participate in E3 is a dream. Good luck to the organizers.

-iam8bit (@ iam8bit) March 5, 2020

There are still more than three months before the E3 2020 exhibition, and it is not clear what form the display cabinet may adopt, so the crisis of E3 and the organizer ESA continues to escalate.

Yesterday, California declared a state of emergency due to the coronavirus, which has added pressure to incidents of continued loss of partners and relationships over the past few years.

In the year when two new home consoles are about to be launched, Sony PlayStation once again decided to completely avoid the incident, and after ESA leaked personal contact details of the press, influencers and analysts, the media were reluctant to fight for E3 stand by.