EA acknowledges that the pre-purchase preview packs for FIFA Ultimate Team have been "very well received"

EA acknowledges that the pre-purchase preview packs for FIFA Ultimate Team have been “very well received”

The arrival of FIFA 22

it is closer and the players just want the ball to roll as soon as possible. Without a doubt, the most played mode is Ultimate Team, which allows us to buy player packs to be able to sell, exchange or incorporate them into our team.

However, a couple of months ago Electronic Arts added a new option that reduces the randomness factor in this section. Specifically, it allowed, for a limited time, that players could see the content of the packs before you buy them.

Now, as reported VGC, the executive director of EA, Andrew Wilson, has ensured that this format has been “very well received by the community”. During the presentation of quarterly results, Wilson has indicated that “we are always working to offer new, innovative and creative ways to participate”.

In addition, he indicated that this reception has been translated into figures. “We saw an increase in engagement and a higher conversion rate of spenders“Wilson says. While he believes the end-of-season context may have influenced the data, he insists on the idea of improving the offerings for Ultimate Team.

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The truth is that the preview of the packs was going to be a temporary measure, with a duration of one month. Despite this, you can still choose this route, which has the peculiarity that if we decide to open the envelope to see the content, We will not be able to perform the same action again until after 24 hours. It will be necessary to see if in the new annual installment we will have this option.