news hardware FIFA is launching “souvenirs” for the 2022 World Cup in NFT
The 2022 World Cup is fast approaching and will be marked decisively by web3 innovations. In fact, the Fédération Internationale de Football Association has planned to launch a non-fungible token (NFT) trading platform dedicated to this event.
FIFA has signed an NFT platform for the 2022 World Cup
With the men’s and women’s World Cup opening in Qatar in two months, FIFA has already started announcing some new features for this long-awaited competition.
The Fédération Internationale de Football Association (FIFA) announced last Friday the creation of an NFT platform for the 2022 World Cup. The NFT platform, dubbed “FIFA+ Collect”, is the result of a collaboration between the institution FIFA and the Algorand blockchain ( 30. Cryptocurrency). by market capitalization).
Concretely, the latter aims to allow fans to capture the best moments of the 2022 World Cup: a memorable free-kick, a top corner from Mbappe or even artistic images of the competition… Several memorable memories of this event are digitized to create a veritable collection of digital remains of the 2022 World Cup to accomplish.
In short, version 2.0 of the Panini stickers of the time.
“Fans’ habits are changing and fans are getting involved in the sport differently. Like stick-on souvenirs, this is an accessible opportunity for fans around the world to connect with their favorite players across many new platforms. This exciting announcement makes FIFA collectibles accessible to all football fans who are democratizing the ability to own a FIFA World Cup™ match,” said Romy Gai, FIFA Director of Commercial Affairs.
Although the World Cup starts on November 20th, the platform will see the light of day in September.
The concept isn’t exactly new, as the NBA has been experimenting with NFTs in a similar way for a number of years…
NBA Top Shot before FIFA+ Collect
Since 2020, the NBA has offered an almost similar platform to FIFA+ Collect. NBA Top Shot collects unforgettable game memorabilia in the form of NFT-certified trading cards.
NBA Top Shot is an NFT marketplace where NBA fans can buy, sell and store clips of basketball games. In particular, the platform sells packs that combine multiple “Moments” of different rarities (Common, Fandom, Rare, and Legendary). Each rarity has a random drop rate like a pack in FIFA Ultimate Team.
Like other NFTs, each Moment is an NBA-licensed token with a unique serial number, including player stats and more.
With renowned investors like legends Michael Jordan and Kevin Durrant, the platform has won over fans and basketball players alike. Although the concept is quite surprising at first glance, in one year NBA Top Shot has accumulated more than a million users on its platform. Registrations that are also reflected in the numbers, with more than a billion dollars exchanged since its inception.
It is therefore normal that this type of business model attracts FIFA. We envision the platform will be heavily inspired by NBA Top Shot as it broadly captures the concept. Easy to transfer to the world of soccer, the FIFA+ Collect platform should also succeed by leaning on the most important event in soccer. However, it is important to remember that the NFT market has not been in good shape since the cryptos fell, so the context seems less favorable than for Nba Top Shot.
