two people interact is bringing mobile game companies Zynga folded up.
The acquisition is valued at $12.7 billion, and the company is buying FarmVille developers for cash and stock.
The announcement that the company would buy all of Zynga’s stock at $9.86 per share sent Zynga stock soaring 40% and Take-Two’s stock down 13%.
This combination unifies two sizable interactive entertainment companies as they both create and expand popular franchises. Take-Two’s brand is well known, while Zynga’s portfolio includes popular mobile games such as FarmVille, Golf Rival, Harry Potter: Puzzles & Spells, Words With Friends and Zynga Poker, among others.
Zynga recently released FarmVille 3, the third release of the series since its initial release in 2009. The first game was originally released on Facebook and was a huge success among social media users.
Strauss Zelnick, Chairman and CEO of Take-Two, said: “We are pleased to announce our transformative transaction with Zynga, which significantly enriches our business and establishes our leadership in the fastest growing mobile segment of the interactive entertainment industry. status.”
“This strategic combination combines our best-in-class console and PC franchises with a market-leading, diverse mobile publishing platform that is rich in innovation and creativity. Zynga also has a talented and experienced team, and we Looking forward to welcoming them to the Take-Two family in the coming months.
Take-Two said the deal is expected to help create new mobile games for many of the iconic franchises in the company’s portfolio, as well as provide new cross-platform experiences for many of those properties. Zynga’s nearly 3,000 employees will help Take-Two pave the way to “accelerate this strategic plan” and bring its intellectual property to mobile devices, which the company calls “the fastest growing platform in the industry.”
