“Halo,” the TV adaptation of the popular Microsoft series, set Paramount+ records as the streaming service’s most-watched premiere.
The show’s premiere knocked out 1883, which isn’t a big deal considering the series is a prequel to the popular show Yellowstone. Both shows are heavily marketed, and while 1883 is associated with Yellowstone, the Halo campaign serves a dual purpose for the game’s fanbase, which has grown by more than 20, and those who love sci-fi.
Combined with the fact that Paramount has partnered with MTV, CBS, Comedy Central, BET, and Paramount Network to help reach its target audience, it doesn’t hurt that the ad campaign drops during the AFC Championship with the Halo trailer, of which 48 Millions of people saw the trailer that day.
In terms of ratings, according to Deadline, no figures are provided for Halo, but the 1883 premiere of Paramount+ attracted 4.9 million viewers after its premiere after Yellowstone, so we know that number is higher than it was in 1883 Big. When Nielsen’s streaming rankings come out this week, we’ll get a full look at how Halo is doing.
Halo premiered on March 24 and was originally developed by Showtime in partnership with Xbox Entertainment Studios. Halo: The TV series was announced at Microsoft’s Xbox One launch event in May 2013, and is in development for both the cable channel and the company’s Xbox One console. Production on the show finally began in 2019, and the show has been renewed for a second season from Showtime, 343 Industries and Steven Spielberg’s Amblin Television in association with One Big Picture and Chapter 11.