Widely criticized and now forced to eradicate the legislative wrath of several reassembled countries, loot boxes nonetheless continue to do business with the biggest players in the industry. And to believe the benefits, we understand why some are willing to defend this model.
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Among the few known minds generally affected, we obviously find Electronic Arts, which continues to take advantage of the wind blow created by the Ultimate Team mode – present in the publisher’s various sports franchises – to fill its coffers and To enable Andrew Wilson to dive into it like dear Scrooge McDuck.
If no one has ever doubted the system’s incredible profitability, Industry analyst Daniel Ahmad has set a price for the FUT mode, the profitability of which increases year on year from 458 million dollars in 2015 to 1.3 billion in 2021. This corresponds to an increase of 175%:
How much does EA earn with Ultimate Team in FIFA, Madden, and NFL?
EA net sales from Ultimate Team:
FY 2021: 1.62 billion USD
FY 2020: 1.49 billion USD
Fiscal 2019: $ 1.37 billion
Fiscal year 2018: $ 1.18 billion
Fiscal 2017: $ 775 million
Fiscal 2016: $ 660 million
Fiscal 2015: $ 587 million
The majority comes from the FIFA Ultimate Team ofc. pic.twitter.com/xUbNUx6R62
– Daniel Ahmad (@ZhugeEX) May 26, 2021
Given these astonishing numbers, it is not very surprising to note the treasures of semantic ingenuity that Electronic Arts employs to legitimize its practice and to do everything possible not to assimilate the loot boxes of gambling.
Last October, the Dutch judiciary threatened execution and fined the company $ 10 million for violating gambling laws, which is a very ridiculous sum given the winnings observed today.
Last March, a gamer estimated it would take about 22,000 hours of playtime (or 66,666 games) to put his together Dream Team in FIFA 21 and Electronic Arts, only to defend themselves a few weeks later by bluntly claiming they never drove up costs.
Let us remind you that loot boxes are currently in the crosshairs of the European Union, Germany or even Brazil as we wait to hear the respective judgments of legal action taken in France and the United States. During the last fiscal year ended March 31, revenue from Ultimate Team mode accounted for 29% of Electronic Arts revenue. What do the statements of ex-EA Peter Moore explain? to see you …