Attack YouTube
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Through IGTV, Instagram runs its own video platform, where you can find videos in portrait format. However, the video corner of the smartphone app will soon be equipped with ads. Instagram launched an attack on YouTube.
For media professionals and influencers, IGTV may soon make money. [Source: Instagram]
According to Bloomberg, Instagram is preparing to show ads on IGTV. Instagram has communicated with some users to launch advertising campaigns. These people should talk to and deal with advertising partners. To this end, they received 55% of Instagram's advertising revenue through IGTV. This is the same profit margin offered by YouTube.
For influential people and videographers, this may make Instagram's more distinctive video features more attractive. According to Bloomberg, so far, marketing has only been possible through the app's news feed. With annual sales of $ 20 billion, this is a considerable business.
A key step in attacking YouTube
So far, IGTV video features are more of a fan service because sponsors can't support influential people. If things change, Instagram could become a true competitor to YouTube. However, the video has been optimized for viewing on a smartphone.
Because many IGTV videos are shot vertically to make viewing on a mobile phone more enjoyable. To get real video enjoyment, many users turn on their TV or laptop. A widespread popularity like YouTube may not be expected.
Article keywords
Smartphone and instagram
