Krafton released its first quarter financial results for 2025, and it seems that the launch of Inzoi and the continued popularity of PUBG have led to a “record” sales performance. Not too shabby!
To the exact figures, Crafton announced that it had earned 874.2 billion Korean won (about £454 million/about £607 million) in quarterly sales, and operating profit of 457.3 million Korean won (about £238 million/about £318 million). In terms of percentage growth, sales increased by 31.3%, and operating profit increased by 47.3%. For Crafton, it's easy to see that it's a bad month.
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In terms of platform growth, the company's momentum on PC, mobile devices and PC continues to rise due to Krafton's Games library. Krafton documented the ongoing presence of PUBG on-site service and facilitated this growth, while releasing a new version of Inzoi, which played the “Pivitol role”. Crafton also noted that on mobile platforms, “advanced projects, strategic IP collaboration and local marketing efforts have driven sales to increase,” especially in games like Battlegrounds Mobile India, a very popular shooter, an area that other major publishers largely overlook.
Other interesting statistics include PUBG retained the number of 1.4 million concurrent players during March, which is absolutely crazy. Inzoi reportedly sold more than 1 million copies in its first week, the initial sales figure for Crafton’s title, with about 95% of sales coming from countries outside South Korea. In response to this success, Crafton said it wanted to turn Inzoi into another long-term IP, just as PUBG did.
It's a cool story for some, both PUBG and Inzoi are Rad games, and they're both full of love and care. story under The story is that targeting territories outside traditional hotspots of the United States and Western Europe has real advantages. This means that Crafton not only reaped fruit from underserved markets, but also some buffers from economic turmoil elsewhere in the world.
This is a company that wants to invest in the global video game development business for people like me. Especially if you are interested in broader economic and policy shifts and how they affect the industry. An obvious example you might think of is the widespread tariffs in the United States, but if you spot tensions between India and Pakistan in recent news, which can also lead to a huge change in time and money for Indian gamers, then Indian gamers can spend on games like Mobile India on the battlefield. Hopefully not, of course not.
Are you a big fan of what Crafton has done in the past few years? Do you think the company will continue to grow? Let us know below!
