Microsoft hopes to bring the Xbox experience to more screens.
In a blog post today, the company announced its plan to Xbox Let more people experience.
One of the ways the company hopes to gain more customers is to work with global TV manufacturers to embed the Xbox experience directly into connected TVs, without the need for additional hardware other than the controller.
The company is also building its own streaming media device for cloud gaming, which can reach gamers on any TV or monitor without a console.
Microsoft’s goal is to change the way people “discover, connect and play” and how it hopes to bring all the games of its 23 studios to more screens.
“We believe that games, or interactive entertainment, has nothing to do with hardware and software. It has nothing to do with pixels. It is about people. Games bring people together,” said Phil Spencer, the head of Xbox. “Games bridge the gap, build bonds, and resonate with people all over the world. Joy and community-that’s why we are here.”
“Games are fundamentally in line with our mission as a company,” said Microsoft CEO Satya Nadella. “When you talk about Xbox’s mission to bring joy to everyone on the planet and the gaming community, I like it very much. This is exactly the same as Microsoft’s mission to make everyone and every organization on the planet get better Great achievement.
“As a company, Microsoft is fully committed to games. Games are the most dynamic category in the entertainment industry. Three billion consumers see games as entertainment, community, creativity, and a real sense of accomplishment, and our goal is to make it accessible to everyone Gain power where they play.
“We believe that Microsoft can play a leading role in democratizing games and defining the future of interactive entertainment.”
Spencer has said in the past that the company wants people to “play games on any device they want, anytime, anywhere.” So it is not surprising that this is the next step.
Microsoft also announced today that it hopes to release a new first-party game to Xbox Game Pass every three months.
This means that games developed by its 23 studios will arrive on the first day of Game Pass, and the company started to do so in 2018.
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