Amazon tests a new function in the USA that should support you while shopping. The limits of the Amazon world thus dodge.
Amazon symbol image (source: IFEELESTOCK / depositphotos.com)
Many enjoy that there are countless products from all sorts of categories on Amazon. But every now and then exactly what you are looking for is missing – and you have to register with another dealer. This is exactly where a new function comes in, which Amazon is currently testing in the USA. This should make it easier to shop outside the Amazon world.
With the new function “Buy for Me” In the shopping app, Amazon also shows products that are not available in your own range. These articles come from external shops and appear in a separate area under the note “Shop Brand Sites Directly”. You can order selected products directly via a “Buy for me” button. Amazon then shows its own product page with all important information – similar to regular offers.
Amazon ordered for you
If you buy something about the “Buy for Me” function, Amazon automatically takes over the ordering process at the external shop. The necessary data such as address and payment information are encrypted. Returns and customer service must be clarified directly with the respective dealer.
Supported by artificial intelligence
This function is supported by an artificial intelligence based on Amazon's in-house Nova-Ai and on the Claude series from Anthropic. Amazon itself positions the new function as part of a larger strategy: “The use of AI is intended to match the product search more to individual interests.”
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Availability in Germany
So far, “Buy for Me” has only been activated for a small user group in the USA. If the experiment is successful, Amazon should soon expand the model and may also bring to Germany. It remains to be seen what this means in the long term for online trading.
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