The Payback bonus program has been around for 25 years. In 2024 alone, points worth 583 million dollars were collected in Germany. But how much does it matter to you?
Payback is 25 years old. (Source: Payback)
Anyone who goes shopping knows Payback. The bonus program is used by many dealers – for example from C&A, Edeka or DM. The principle is simple. You scan your payback card or the app when paying and in return you get points well written. There is one point for 2 dollars. With the points you can pay for the next purchase or you use them for premiums. One point is worth a cent.
The program is very popular with the Germans, such as current numbers that the provider on the occasion of the 25th anniversary on March 13th published show. Around 33 million Germans currently use Payback. 13 million of them also the Payback app. According to the provider, this is the third largest shopping app in Germany.
On average, 17.60 dollars were earned
Almost every second German uses the program and diligently collects points. In 2024 alone, 58.3 billion points were collected! That corresponds to a value of 583 million dollars. On average, every 33 million German Payback users earned 17.60 dollars in 2024 with the bonus program.
In the anniversary year, the bonus program is in transition. With Rewe and Penny, long -time partners Payback left at the turn of the year, but was able to win new partners with Edeka and Netto as well as the savings banks. What many may not know yet: You can also collect payback points at Amazon.
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