Gaming News “People will want to work harder to buy them” Ahead of the PS5 Pro, the PlayStation boss clumsily defended the price of the PS3
A few weeks ago, Sony and PlayStation lifted the veil on the PS5 Pro. During this full reveal, the duo apparently discussed the price of the machine, a topic that fueled discussions online for several days. Even if this communication seems clumsy, we must remember that Sony had raised the bar even higher before marketing the PlayStation 3: the former CEO had the console’s value justified!
Since the PlayStation 5 Pro is aimed at a very specific target group, the goals of the PS3 and the PS5 Pro are very different
For the 2024-2025 school year in September, Sony and PlayStation didn’t do things by halves. Before The spread of State of Playwhere we were happy about the discovery of the first pictures Spirit of YoteiSequel from Ghost of Tsushima, The Japanese giant gave the floor to Mark Cerny, the architect of the PS5, so that he could reveal to us the PlayStation 5 Pro ! In addition to telling us the technical characteristics of the machine and highlighting the main pillars of this new version of the console, he also mentioned an essential fact: the price of this improved version of the PS5.
As the information comes out, we’re a little surprised that the price shown by Sony and PlayStation represents one hell of a budget. Of course, when it comes to money, it is no longer worth starting major debates on this topic. In our columns we mentioned the 800 dollars that the Japanese brand demanded to acquire the PlayStation 5 Pro. In addition, this more or less prohibitive price reminded us of a time when Sony and PlayStation shocked gamers and consumers, namely the PlayStation 3 era. Certainly there are some differences between the two machines, but the communication that may have taken place around them brings them very close together.
Sony is very aggressive in its approach to selling the PlayStation 3 and hasn’t made the same mistake with the PS5 Pro
Once again, Sony and PlayStation prove to us that there is a lack of competition among home consoles. The Japanese company is aware of its lead and is not afraid to offer aggressive prices for its new version of the PS5, the minimum necessary to obtain the most powerful device on the market. However, the goal of this console is not to sell hundreds of millions of copies, but to position itself as a premium gaming console for those willing to put money on the table. According to forecasts, sales figures could be closer to those of the PlayStation 4 Pro by 2029
From this alone we understand that the goal is not the same as that of the PlayStation 3. But what brings them together is that aggressive communication and excitement that Sony wanted to explode with consumers.. In addition, in the archive cabinet we find an unpleasant speech by Ken Kutaragi, the former CEO of Sony Interactive Entertainment until 2007. During an interview with the website Toyo KeizaiHe explained that the strategy around the PS3 is for consumers to say: ” I’ll work more hours to buy one », « that they desire it, regardless of anything else ». The crazy thing is that as of this interview from 2005, the whole world still doesn’t know the price of the PS3! Ultimately, Sony’s defense of the PS5 Pro’s price isn’t all that bad in comparison…
